Deputy General Manager - Sales & Marketing (Dealer)

Deputy General Manager - Sales & Marketing (Dealer) Company: KEC Job Location: Maharashtra, India Employment Type: Full-time External Job Description Responsibilities: Lead and drive dealer/channel sales for Power Cables + Group Cables on PAN India Basis, ensuring strong market penetration and growth in sales volumes, visibility, good market share etc. Develop and execute strategic plans to expand the dealer network, Appointing New (as necessary), increase brand visibility, and enhance market share across key geographies. Achieve annual sales targets specifically for the dealer business; monitor regional performance, identify gaps, and take corrective actions to ensure achievement of business objectives. Issuing LPs, Dealer Policies, Stock management, Effective management of dealer network in such a way that they grow with organization, Reaching out to new territories + customers + segments etc. Build, nurture long-term relationships & grow, with channel partners, including dealers, distributors, and stockists, ensuring alignment with organizational goals and policies. Guide and support the regional sales team in managing dealer onboarding, ensure secondary sales, performance reviews, channel conflict resolution, and incentive schemes. Oversee implementation of trade promotions, dealer engagement programs, and branding initiatives to strengthen dealer loyalty and drive secondary sales Conduct regular market intelligence to monitor dealer business trends, competitor activities, and pricing strategies; recommend tactical changes to stay competitive. Collaborate with supply chain, finance, and commercial teams to ensure smooth order fulfillment, timely collections, and adherence to credit policies. Qualification : BE / BTech Technical: In-depth understanding of dealer network operations, primary and secondary sales processes, and channel performance metrics. Technical understanding of LT/HT/EHV cables, product applications, specifications, and certifications. Expertise in pricing strategies, discount structures, and margin management in a dealer-driven model. Functional: Ability to design and implement dealer-specific growth strategies aligned with business goals. Competence in handling multi-state dealer networks, understanding regional market dynamics Strong negotiation skills with dealers for pricing, payment terms, and order commitments. Behavioral: Relationship Skills Good in Communication & Presentation Skills Data-driven decision-making and problem-solving abilities. Team-oriented approach across functions and geographies Competencies Account Management Driving for Results Building & Supporting Teams Developing Plans Communicating Effectively Strategic Thinking Negotiation and Influencing Skills Market Knowledge Commercial Acumen Product Knowledge Dealer Management .