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Developer Relations - Go to Market

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Show developers how Chromatic/Storybook solves challenges in frontend delivery, and help our go-to-market (GTM) team convert that into revenue across both product-led and sales-led funnels.

You’ll join our team to create technical content and programs that resonate with developers and accelerate deals. We’re looking for someone who can translate product features into compelling narratives with measurable business impact.

This is a fully remote position, and the candidate should be located within the US, Canada, or Europe.

Responsibilities

  • Create developer-facing content that supports the lead pipeline like articles, guides, webinars, talks, videos, case studies, landing pages, and demos.

  • Partner with Marketing and Sales to embed developer voice in campaigns.

  • Run programs (e.g. webinars, workshops, live streams) that bring developers into the funnel and nurture them toward adoption.

  • Collect feedback from the field and distill developer pain points for GTM, Sales, and Product.

  • Maintain a high bar for technical accuracy and clarity to earn developer trust.

  • Proactively spot opportunities to equip GTM with developer narratives, rather than waiting for direction.

Requirements

  • You’ve built real software and already held a developer marketing, advocacy, or equivalent role.

  • You’re humble, curious, and motivated by developer outcomes—not farming engagement.

  • 5+ years of experience building modern web UIs (JavaScript/TypeScript, React or similar).

  • Strong portfolio of technical communication: articles, talks, tutorials, or videos.

  • Excellent communication for both developer and business audiences.

  • Demonstrable success working with Marketing, Sales, and Customer Success on developer-facing campaigns.

  • Proven ability to build trust with developer communities.

You have a business mind and a developer heart

This role is part of the DX organization but embedded within GTM. You’ll work with DX engineers to ensure technical rigor and alignment with our company narrative. You’ll collaborate directly with Marketing and Sales on programs that expand adoption and accelerate pipeline. Your success is measured in GTM outcomes: influence on product-led and sales-led funnels, and closed revenue.

Who you’ll work with

  • Dominic - CxO

  • Claire - Marketing

  • Varun - DX Engineer

  • Kyle - DX Engineer

Salary Range: US$155K - US$175K + equity. Learn more about our compensation philosophy here. For a list of our other benefits & a peek into life at Chromatic, visit our careers page.

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What this application asks

ashby

What's your name?, What is your email address?, Resume

  • What are your pronouns?
  • Where do you live?
  • LinkedIn, Portfolio, Personal Website, Github
  • If you are based in the US: will you require visa sponsorship now or in the future? (If you aren't based in the US, select "not in US"). choose one · optional
  • Where did you learn about this job opening? choose one
  • If you chose "a referral" or "other" -- please add details below. optional
  • Share a developer marketing or outreach program you led that demonstrably influenced adoption, pipeline, or revenue. Describe the audience, goal, and measurable business outcome—not just impressions or reach. written answer
  • Tell us about a developer-facing initiative you led that failed to meet its goal. What was the original hypothesis, what signaled it was failing, and how did you decide what to do next? written answer
  • What’s a moment when developer priorities and business goals were in tension—and you had to choose? What did you do, and what was the impact? written answer
  • Tell me about a time a developer audience flat-out rejected your framing. What feedback did you receive, and how did you adjust your approach? written answer

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