Digital Brand Marketing Head - FMCG

Build Brand Awareness: Increase online visibility and make the brand recognizable to target audiences.

Maintain Consistency: Ensure uniform messaging, tone, and visual identity across websites, social media, and ads.

Drive Engagement: Turn casual internet traffic into loyal followers, leads, or paying customers.

Key Responsibilities:

- Social Media Management: Design, build, and maintain active profiles on platforms like Instagram, Facebook, WhatsApp.

- Content Creation: Write blogs, craft ad copy, script videos, and design graphics that align with the brand voice.

- SEO & SEM Optimization: Improve search engine rankings and manage paid advertising campaigns (Google Ads, Meta Ads).

- Performance Tracking: Analyze metrics like Return on Ad Spend (ROAS), website traffic, conversion rates, and engagement using tools like Google Analytics.

- Stakeholder Coordination: Work alongside sales, product, and external agency teams to roll out cohesive campaigns.

Typical Qualifications:

- Education: Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.

- Experience: 10 - 20 years of hands on experience in FMCG, Consumer industry.

- Technical Skills: Familiarity with SEO tools, CMS (WordPress), ad managers, basic graphic design (Canva/Photoshop), and data analytics.

- Soft Skills: Strong verbal and written communication, creative storytelling, and an analytical mindset.