Digital Content & Product Senior Associate
Summary
Drive product development for Business Banking account-opening flows by gathering user research, writing user stories, and managing Agile sprints to optimize customer shopping experiences.
Unleash your expertise in product development and optimization by leveraging user research, analyzing metrics, and collaborating across one of the world’s most innovative financial organizations.
As a Senior Product Associate in Business Banking Shopping and Optimization, you contribute to the team by leveraging your expertise in product development and optimization to make a significant impact, supported by user research and customer feedback to fuel the creation of innovative products and continuously improve existing offerings. Collaborate closely with cross-functional teams and play a crucial role in shaping the future of our products and ongoing success.
You will oversee multiple critical initiatives across at-home and in-branch channels while closely working with designated scrum team and articulated detailed requirements as stories.
Job responsibilities
- Manage content workflows and calendar, ensuring timely publication and consistent messaging across channels.
- Collaborate with marketing and user experience design teams to build engaging, accessible content for digital acquisition channels.
- Support the integration of accessibility guidelines into content structures to accommodate a diverse user base.
- Partners with the Product Manager to identify new product opportunities that reflect the needs of our Business Banking customers looking to open a new account through user research and discovery.
- Considers and plans for upstream and downstream implications of new product features on the overall product experience across both web and mobile.
- Supports the collection of user research, journey mapping, and market analysis to inform the strategic product roadmap and provide insight on potential product features that provide value to customers.
- Analyzes, tracks, and evaluates product metrics including work to time, cost, and quality targets across the product development life cycle.
- Writes the requirements, epics, and user stories to support product development by working with Engineering, Design, Marketing, Analytics, & other stakeholders.
- Manage sprint backlog, trade-offs, Agile ceremonies & ensures n+2 sprint readiness.
Required qualifications, capabilities, and skills
- Minimum of 2 years of experience with Adobe Experience Manager (AEM), including proficiency in JSON, HTML, and CSS.
- Demonstrated ability to contribute to content architecture modernization using knowledge of content platform systems.
- Exceptional written and verbal communication skills, including active listening and the ability to produce clear, concise documentation.
- Minimum of 2 years of experience or equivalent expertise in product management or a relevant domain area.
- Proficient knowledge of the product development life cycle all the way from ideation to release.
- Experience in product life cycle activities including discovery and requirements gathering.
- Developing knowledge of data analytics and data literacy.
- Ability to translate business needs into epics, features, and user stories with clear acceptance criteria; maintain a transparent, prioritized backlog and delivery plan.
- Working knowledge of modern data platforms, UI catalog, AI tools and prototyping, and data quality tooling.
- Strong stakeholder engagement and communication skills; ability to translate technical capabilities into clear business outcomes and articulate trade‑offs.
- Skilled in Excel, PowerPoint, Visio, Tableau, Splunk, Confluence, Align, and Jira.
- Hands-on experience with agile product development/software delivery lifecycle practices.
Preferred qualifications, capabilities, and skills
Strong knowledge of product release and testing/deployment processes.
Knowledge of Business Banking account opening and shopping flows and underlying services.