Digital Growth and Marketing Manager - Internet/Online/eCommerce

Responsibilities:

- Own end-to-end growth across acquisition, activation, and retention, with full accountability for numbers and outcomes.

- Drive execution through agencies and partners, ensure speed, quality, and accountability across all channels.

- Own the core metrics: traffic, installs, CAC, conversion, retention, and LTV.

- Leverage AI tools to improve targeting, automation, creative testing, and decision-making.

- Build and scale performance marketing (app) with a strong focus on ROI and unit economics.

- Track and manage marketing performance and budgets across channels, ensuring efficient spend and clear ROI.

- Crack non-paid growth: ASO, GEO, AEO, drive sustainable and scalable channels.

- Own lifecycle (CRM, push, email, WhatsApp) to maximize repeat, frequency, and LTV.

- Gamification: implement and manage gamified features such as point systems, cashback, and rewards to drive user acquisition and daily retention.

Requirement:

- 6+ years in growth/performance marketing/martech roles, with strong ownership of business metrics in high-growth or startup environments.

- Deep understanding of app growth, attribution, and analytics. Strong execution mindset with the ability to move fast and deliver measurable impact.