Digital Marketing & Campaigns Specialist

Digital Marketing & Campaigns Specialist

For 20 years, Glytec has developed an insulin and metabolic intelligence SaaS platform that hospitals and health plans use to help prevent patient harm and standardize workflows across the continuum of care. As our Digital Marketing & Campaigns Specialist, you’ll create, launch, and measure campaigns and LinkedIn content that showcase our solutions and thought leadership to these audiences. If you’re a hands-on digital marketer who enjoys owning projects from first draft through final results, this role is for you.

To help us understand your work, please include a link to your online portfolio and, if available, a brief example of a campaign you built and the results it achieved.

What You’ll Do

• Plan and launch email and digital campaigns from concept through deployment. Reporting to the CCO, you’ll build audience segments, write copy, create landing pages, conduct testing, and keep launches on schedule.
• Build customer journey programs in Salesforce and connected marketing automation tools, including nurture streams, automated workflows, and account-based sequences that hand qualified leads to sales
• Own Glytec’s LinkedIn calendar, writing, scheduling, and publishing posts on events, partnerships, product news, and clinical research sourced from leaders and subject matter experts
• Turn existing research, presentations, and clinical content into short, on-brand copy for social, email, and web, and coordinate the graphics to go with it
• Track email open and click rates, social engagement, leads, and conversions using Salesforce and LinkedIn analytics, then report results and recommend next steps.
• Own campaign timelines, deliverables, and status updates in Monday.com.