Digital Marketing Executive - B2B SaaS/CRM
Compensation: ₹2L – ₹2.5L • No equity
Digital Marketing Executive – B2B SaaS/CRM Company: california software company limited Team: Flowzo CRM – Marketing Experience: Minimum 1 year Employment: Full-time Location: [chennai, India / Remote / Hybrid]
About Flowzo
Flowzo is an intelligent CRM platform built to help growing businesses manage leads, customer conversations, sales calls, follow-ups, field-sales activities, and deals from one connected system. Our platform includes CallSync, WhatsApp CRM, automated follow-up sequences, lead and pipeline management, field-sales tracking, reporting, and AI-powered sales insights.
About the Role
We are looking for a creative and data-driven Digital Marketing Executive with at least one year of practical experience. You will help increase Flowzo’s online visibility, generate qualified leads, improve website traffic, and promote our CRM products to businesses across India. You will work closely with the sales, design, content, and product teams.
Responsibilities
-Plan and execute digital marketing campaigns for Flowzo CRM. -Conduct keyword research and identify opportunities related to CRM, lead management, sales automation, WhatsApp CRM, and field-sales software. -Optimize website pages, blogs, titles, descriptions, headings, internal links, and other on-page SEO elements. -Create and manage content for LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms. -Write or coordinate blog posts, landing-page content, social posts, email campaigns, and customer case studies. -Manage and optimize Google Ads, Meta Ads, LinkedIn campaigns, and retargeting campaigns. -Use Google Analytics 4, Google Search Console, and Google Tag Manager to monitor traffic and conversions. -Improve landing pages and marketing funnels to increase demo bookings. -Perform competitor, market, and audience research. -Coordinate with the sales team to improve lead quality and campaign follow-up. -Prepare weekly and monthly reports covering leads, traffic, rankings, conversions, CPL, and campaign ROI. -Stay updated with SEO, AI search, social-media, paid-advertising, and B2B SaaS marketing trends.
Responsibilities
-Plan and execute digital marketing campaigns for Flowzo CRM. -Conduct keyword research and identify opportunities related to CRM, lead management, sales automation, WhatsApp CRM, and field-sales software. -Optimize website pages, blogs, titles, descriptions, headings, internal links, and other on-page SEO elements. -Create and manage content for LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms. -Write or coordinate blog posts, landing-page content, social posts, email campaigns, and customer case studies. -Manage and optimize Google Ads, Meta Ads, LinkedIn campaigns, and retargeting campaigns. Use Google Analytics 4, Google Search Console, and Google Tag Manager to monitor traffic and conversions. -Improve landing pages and marketing funnels to increase demo bookings. -Perform competitor, market, and audience research. -Coordinate with the sales team to improve lead quality and campaign follow-up. -Prepare weekly and monthly reports covering leads, traffic, rankings, conversions, CPL, and campaign ROI. -Stay updated with SEO, AI search, social-media, paid-advertising, and B2B SaaS marketing trends.
Required Skills
-Minimum one year of hands-on digital marketing experience. -Understanding of SEO, content marketing, social-media marketing, email marketing, and paid advertising. -Experience with Google Analytics 4 and Google Search Console. -Familiarity with Google Ads, Meta Ads Manager, and conversion tracking. -Ability to create clear and engaging marketing content. -Basic knowledge of Canva or similar design tools. -Strong written and verbal communication skills. -Analytical thinking and the ability to use campaign data to make decisions. -Ability to manage multiple campaigns and meet deadlines.
Preferred Qualifications
-Experience marketing a CRM, SaaS product, or B2B technology solution. -Familiarity with LinkedIn Ads, marketing automation, and lead-generation tools. -Understanding of landing-page optimization, A/B testing, and marketing funnels. -Experience using AI tools for research, content planning, and marketing productivity. -A degree in Marketing, Business, Communications, or a related field is preferred but not mandatory.
Key Performance Indicators
-Qualified leads and demo bookings. -Cost per lead and campaign ROI. -Organic website traffic and keyword growth. -Landing-page conversion rate. -Social-media reach and engagement. -Email open, click, and conversion rates.
Why Join Flowzo?
-Work on a growing B2B CRM product. -Manage real campaigns with measurable business impact. -Gain experience across SEO, content, paid advertising, analytics, and SaaS marketing. -Collaborate directly with the sales, product, and leadership teams. -Learn and experiment with modern marketing and AI tools.
How to Apply
Submit your resume along with links to your portfolio, campaigns, social-media work, articles, or other relevant marketing projects. Please briefly describe one campaign you managed, your responsibilities, and the results you achieved.
Mail: hr@calsoftgroup.com Website: flowzo.ai
Job title - Digital Marketing Executive – B2B SaaS/CRM Job function - Marketing Experience - 1–2 years Employment type - Full-time Skills - Digital Marketing, SEO, Google Ads, Google Analytics, Content Marketing, Social Media Marketing, Lead Generation Remote policy - Select your actual policy Website - https://www.flowzo.ai/ Screening question - Describe one campaign you managed and its measurable results.