Digital Marketing Lead APAC

You will lead Adyen’s end-to-end digital marketing strategy across APAC, drive customer acquisition through paid, earned, and owned channels, manage regional budgets and agencies, optimize web experiences and campaigns, analyze performance, and coach digital marketing teams.

Responsibilities

• Drive a multi-market full-funnel digital marketing strategy across APAC
• Align regional campaigns with local market realities and pipeline goals
• Collaborate on spending and ROI forecasting
• Build, coach, and guide regional digital marketers
• Oversee demand generation campaigns across search, paid social, display, programmatic, and content syndication
• Drive search strategy across regional markets
• Lead web strategy, landing page creation, translation, personalization, and user experience optimization
• Manage agencies, media buyers, publisher deals, and campaign execution
• Optimize digital marketing budgets across APAC markets
• Analyze campaign efficacy and multi-channel attribution

Requirements

• 10+ years of B2B digital marketing experience
• 5+ years of team leadership experience
• APAC multi-market team development experience
• SEO and SEM
• LLM search
• Paid social
• Programmatic advertising
• GA4
• Salesforce
• Marketo
• Looker
• Revenue-based marketing goals
• Agency management
• Budget management
• Contract negotiation
• Ability to travel across APAC