Digital Marketing Manager

An Amazing Career Opportunity for Digital Marketing Manager
Location: Bangalore, India
Job ID: 52560

Profile Summary:

HID is seeking a highly motivated, digital-first Marketing Manager to drive demand generation, pipeline growth and market engagement for the Physical Access Control Solutions (PACS) business in India.

This role is ideal for a modern B2B marketer who combines strategic thinking with strong hands-on digital marketing expertise. The successful candidate will be responsible for developing and executing omni-channel marketing programs to drive measurable pipeline contribution and revenue growth.

With digital marketing at the core of this role, the Marketing Manager will be responsible for driving campaign effectiveness across the customer journey.

Working closely with sales, product and global marketing teams, the Marketing Manager will play a critical role in accelerating business growth and strengthening HID’s market position in the market.

Who are we?

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely. We are a high-tech software company headquartered in Austin, TX, with over 4,000 worldwide employees. Check us out: and

LinkedIn:

About HID Global, Bangalore

At HID Global, we are a bunch of passionate Engineers working on a product that helps integrating multiple physical access controls and logical access systems for Identities. Our product provides a common way of provisioning cards and access to identities across the organisation. We work on exciting integration and design problems using latest Microsoft Technologies in an inclusive environment. It is a great place to make a career, learn and have fun.We develop best-in-class access control and authentication solutions that help governments and organizations stay ahead of an ever-changing threat landscape. Most of our products are supported on both on premise and cloud environments. Our products protect more than 85 million user identities and issued more than 50 million credentials to date.

It is a great place to become security domain expert and work on latest technologies.

Physical Access Control Solutions (PACS)

HID's Physical Access Control Solutions Business Area:

HID PACS, located in multiple development locations across the world, is recognized as the global leader in the design, manufacture, and supply of access control security technology. HID Global, the provider of trusted identities to the world's people, places and things. A leader in the commercial security industry, this established company designs and manufactures physical access control systems.

Duties and Responsibilities include the following. Other duties may be assigned.

• Develop and execute the marketing strategy and plan for India, aligning marketing initiatives with business objectives – driving market engagement through a mix of digital marketing, events, channel partner programs, public relations, thought leadership and customer-facing activities.
• Develop and execute digital-first marketing programs that drive awareness, lead generation, pipeline creation and revenue growth.
• Manage and optimize multi-channel campaigns across paid social, digital advertising, content syndication, email marketing and other demand generation channels.
• Analyze campaign performance and customer journey metrics to continuously improve marketing effectiveness, conversion rates and return on investment.
• Support broader regional marketing activities, ensuring consistent messaging, strong brand execution and effective engagement with customers, partners, key industry stakeholders and cross-functional internal audiences

Education and/or Experience:

• Bachelor’s degree in marketing, Communication, Business or a related field.
• 7+ years of B2B marketing experience
• 4+ years’ experience managing digital marketing and demand generation programs
• Demonstrated success driving growth through digital marketing programs
• Strong understanding of lead generation, customer journeys, marketing analytics and funnel performance
• Proven ability to manage multiple projects and stakeholders in a cross-functional environment
• Experience working with agencies and external vendors
• Excellent written and verbal communication skills in English.

Advantageous Qualifications / Experience

• Experience with LinkedIn Campaign Manager, Google Ads, Google Analytics, marketing automation platform(s) and CRM (Salesforce) systems.
• Experience in physical security, access control, multi-national enterprise organization, or a global agency
• Experience supporting regional or global marketing programs
• Experience in global channel and partner marketing

Why apply?

• Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don’t need to check all the boxes. If you have most of the skills and experience, we want you to apply.
• Innovation: You embrace challenges and want to drive change. We are open to ideas, including flexible work arrangements, job sharing or part-time job seekers.
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.

This opportunity may be open to flexible working arrangements.

HID is an Equal Opportunity/Affirmative Action Employer – Minority/Female/Disability/Veteran/Gender Identity/Sexual Orientation.

We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.

When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 63,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

#LI-HIDGlobal