Digital Marketing Manager

About the role

Our client is seeking a results-driven digital marketing manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels.
This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact.
The digital marketing manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high-quality lead flow, and strong brand visibility.
The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management.

Responsibilities

Strategy & marketing leadership

• Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals
• Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion
• Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives
• Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed
• Identify scalable growth opportunities across acquisition, retention, and brand channels

Campaign management & growth execution

• Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content
• Manage budgets and allocate spend strategically to maximize ROI and efficiency
• Oversee campaign messaging, positioning, and creative direction to maintain brand consistency
• Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition
• Test new acquisition channels, campaign structures, audiences, and messaging to improve results

Analytics, optimization & reporting

• Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution
• Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools
• Use data-driven insights to refine targeting, messaging, budget allocation, and campaign strategy
• Present actionable recommendations and performance updates to leadership regularly
• Continuously optimize campaigns through A/B testing and experimentation

Content, branding & messaging

• Collaborate with content, design, and technical teams to ensure cohesive execution across channels
• Guide messaging strategy and brand positioning to strengthen market visibility and engagement
• Support content initiatives including blogs, landing pages, outbound messaging, and campaign assets
• Ensure all marketing efforts align with brand voice, customer pain points, and business objectives

Cross-functional collaboration

• Work closely with sales teams to improve lead quality, funnel conversion, and campaign alignment
• Coordinate with operations and product stakeholders to ensure marketing supports business priorities
• Contribute to broader growth strategy discussions and go-to-market initiatives

What makes you a perfect fit

• Strategic thinker who connects marketing execution to business outcomes
• Hands-on operator comfortable managing campaigns and optimizing performance directly
• Data-driven marketer who thrives on experimentation, testing, and continuous improvement
• Creative storyteller capable of building compelling brand and campaign messaging
• Strong communicator and collaborative leader who works effectively across teams

Required experience & skills

• Proven experience in B2B marketing leadership roles such as head of marketing, growth lead, or senior marketing manager
• Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels
• Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems
• Experience balancing strategic planning with hands-on execution
• Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly
• Excellent leadership, communication, and project management skills

Preferred experience & skills

• Experience leading marketing functions in B2B service-based, SaaS, or professional industries
• Background in account-based marketing (ABM) or performance-driven demand generation
• Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo
• Experience managing cross-functional marketing teams or external agencies
• Strong branding, storytelling, and positioning capabilities
• Experience scaling marketing systems in high-growth environments

What does a typical day look like?

A digital marketing manager’s day is a mix of strategic planning, campaign execution, and performance analysis. You will:

• Review campaign dashboards and optimize active marketing initiatives
• Collaborate with leadership, sales, and content teams to align priorities and messaging
• Launch and refine campaigns across paid and organic channels
• Monitor lead flow, pipeline quality, and funnel conversion performance
• Test new acquisition ideas, audience segments, creatives, and messaging strategies
• Analyze campaign data and prepare actionable reports and recommendations

In essence: you are responsible for driving pipeline growth, strengthening brand visibility, and ensuring marketing efforts generate measurable business impact.

Key metrics for success (KPIs)

• Marketing qualified leads (MQLs) and sales qualified leads (SQLs)
• Customer acquisition cost (CAC) and marketing ROI
• Website traffic and conversion rate growth
• Lead-to-opportunity and opportunity-to-customer conversion rates
• Paid campaign performance and ROAS
• Brand visibility, engagement, and audience growth across channels

Interview process

• Application review – assessment of experience and role alignment
• Initial interview – discussion of background, marketing expertise, and growth mindset
• Technical interview – deep dive into strategy, campaign management, analytics, and execution capabilities
• Final interview – leadership and culture fit discussion with the client team
• Offer & background verification