Digital Marketing Specialist/行銷專員 - TWMC/消費性電子產品行銷總部

1. Lead search optimization initiatives including SEO/AEO diagnosis, identification, and improvement planning across digital touchpoints.
2. Analyze customer search behavior and emerging AI search trends to identify opportunities for improving brand visibility and content discoverability.
3. Establish content quality standards and governance frameworks to ensure consistency, customer relevance, and search effectiveness across digital channels while aligning with business goals.
4. Develop practical templates, checklists and guidelines to maintain consistent execution quality.
5. Define and monitor KPIs for search visibility, content effectiveness, and customer engagement, and drive improvement actions based on performance data.