Digital Marketing

Job Description Digital Marketing Executive
Position: Digital Marketing Executive
Department: Marketing
Reporting To: CEO/Director
Job Summary
The Digital Marketing Executive will be responsible for planning, executing, and monitoring digital marketing initiatives to enhance brand visibility, generate leads, and support business growth through various online channels.
Key Responsibilities

• Execute digital marketing campaigns across Google, social media, email, and other online platforms.
• Manage and optimize SEO, SEM, social media, and paid advertising campaigns.
• Develop and implement online branding and brand awareness activities.
• Create and coordinate digital content for websites, social media, and marketing campaigns.
• Manage company social media accounts and improve audience engagement.
• Monitor website traffic, campaign performance, and digital marketing KPIs.
• Conduct market and competitor research to identify growth opportunities.
• Prepare periodic reports and recommend strategies for continuous improvement.

Qualifications & Skills

• Bachelor s degree in marketing, Business, Communications, or a related field.
• 1-5 years of experience in digital marketing and online branding.
• Working knowledge of Google Ads, SEO, social media marketing, and Google Analytics.
• Strong communication, content creation, and analytical skills.

Key Objectives

• Increase online visibility and brand awareness.
• Generate qualified leads and customer engagement.
• Improve website traffic, campaign effectiveness, and digital presence.