Open 15d

Digital Merchandising Executive

mars Digital Merchandising Executive

Job Description:

What we are looking for:

Bachelor degree or equivalent
Fluent English language skills
3–6+ years of experience in eCommerce, digital commerce, digital merchandising, or shopper/trade marketing, preferably within a large CPG/FMCG organization, retailer, or specialized agency.
Experience working in content management and related tools (specifically Salsify, Akeneo, aprimo, PIM platforms).
Practical experience in SEO strategies within an e-retail environment.
Experience with Large Language Model Optimization (LLMO), Generative Engine Optimization (GEO), or AI-driven search trends is a plus.
Proven ability to work cross-functionally with Sales, Brand, and Tech teams, managing and delegating work to external agency resources and internal virtual teams.

Drive Perfect Digital Store (PDS) improvements across retailers’ pages, focused on Product Detail Page (PDP - image content, enhanced content, search content, video, & ratings and reviews where applicable), leveraging tools such as Salsify, eFundamentals, NIQ, Power BI as needed
Collaborates closely with PDS Managers and KAMs to identify content needs to ensure continuous improvement of Product Detail Page execution onsite
Drive strategy and collaborate with Brand and Trade Marketing stakeholders to ensure product content and categorization progresses towards "best in class" across retail partner sites.
Define and execute the eMerchandising SEO strategy across retailer platforms and search engines. Pioneer optimization tactics for Large Language Models (LLMs) and conversational search to ensure the Royal Canin portfolio is prioritized in AI-driven pet owner search queries.
Act as the product information business owner and oversee Product Information Management (PIM) platforms, serving as the cluster Subject Matter Expert SME in digital catalog setup, platform-specific key product attributes, and maintenance workflows.

Lead the full tactical execution of digital product content distribution efforts for the Royal Canin portfolio across North Europe markets through internal and external resources.
Oversee the process of developing digital assets and product information in a consumer-relevant way to drive conversion with our brands. Manage external specialist and agency resources to execute the content development lifecycle.
Accountable for the execution of NPDs setup tasks in cluster PIMs (Salsify, Akeneo, aprimo)

Ensure all product content meets the requirements of key North European accounts (such as Amazon, Pets at Home and other PSRO partners). Handle digital catalogue-related requests and troubleshoot integration/content issues with channel partners.
Partner with Digital Technologies (DT), Health Affairs (HA), and global/regional teams to align on key PIM data structures and process decisions.
Represent and monitor the cluster content execution budget
Act as the main point of contact for external agency partners handling product content development; draft briefs and ensure projects are appropriately resourced across their full lifecycle.

Measure the effectiveness of eMerchandising activities through digital shelf scorecards, PDS tracking frameworks, agency reports, and independent analysis to optimize future execution.
Lead ongoing analysis of the North European digital shelf landscape and competitor digital merchandising tactics to stay ahead of industry trends.
Pull insights from internal and external datasets to influence future regional and global digital shelf activations

Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.