Director, Head of Product Marketing
Description
About Us
Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.
We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.
About the Role
Twitch is looking for a Director, Head of Product Marketing to build, lead, and elevate our global PMM function from the ground up. Reporting directly to the Chief Marketing Officer (CMO), your mandate is to establish Product Marketing as a proactive, high-velocity marketing engine and strategic driver.
In this role, you will define the core value proposition of Twitch’s product ecosystem for creators and viewers alike. You will act as the crucial connective tissue between Marketing and teams across Product, Engineering, Data Science, Commerce and the broader Go-To-Market teams. You understand that the best marketing on a platform feels like a feature, not a bug. You’ll build systems that move beyond one-off "launch day hype,” anchoring your strategy in continuous lifecycle adoption and creator unit economics. You’ll ensure that our community understands the deep why behind our tools before the what even ships.
You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA.
You Will:
- Architect the Global PMM Discipline: Lead, coach, and scale a world-class team of product marketers, establishing operational rigor, written strategy briefs and clear accountability loops that prioritize high-impact bets over busywork.
- Define the Value Translation for Creators: Translate complex technical roadmaps and platform mechanics into transparent, compelling creator value narratives. Demonstrate how Twitch’s breadth of monetization tools can be a meaningful driver of creator earnings, giving creators more ways to build income.
- Partner on the Core Discovery & Product Roadmap: Act as a strategic peer to Product, Design, and Engineering leadership to help solve platform-wide discovery challenges.
- Bridge Product to Partnerships & BD: Partner closely with teams across the business to ensure new platform features, onboarding pathways, and retention mechanics directly recruitment and retention goals.
- Champion Data-Backed Market & Audience Insights: Unearth deep audience affinities and user research to help the platform bridge the gap between our core gaming foundation and expanding lifestyle, sports, and creative verticals.
- Turn Marketing into a Native Platform Feature: Ensure that every user-facing message, in-product promo, and CRM touchpoint delivers immediate community value and respects the sacred relationship between streamers and their viewers
You Have:
- 10+ years of relevant experience in a high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces, with 5+ years experience managing and scaling high-performing, integrated teams.
- Radical Empathy for Creators & Communities: A deep, instinctive understanding of digital subcultures, streamer dynamics, and the unvarnished reality of building an audience online. You know how to talk with creators, not just at them.
- Demonstrated Mastery of Two-Sided Platform Economics: A deep understanding of creator unit economics, digital commerce, patronage models, and how product features directly influence creator retention (LTV) and viewer habituation.
- Exceptional Written and Narrative Rigor: The ability to distill complex, highly technical
- Operational Courage: High agency, bias for action, and the comfort to say "no" to low-impact feature launches in order to protect team focus and prioritize company-defining bets
Perks
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Job ID: TW9298
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .
Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.
Skills
As published by greenhouse · 19 questions
Basics
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location
Short answers (3)
- LinkedIn Profile optional
- Website optional
- What is your expected total base pay compensation for your next role. Please do not disclose current or past compensation. optional
Pick from a list (16)
- How would you describe your experience with Twitch? (Select one)
- How many years have you been active on the platform?
- Do you have experience in the Creator Economy beyond Twitch?
- Are you currently a Twitch employee?
- Are you open to relocation?
- Are you a current employee with Amazon or any Amazon subsidiary (outside of Twitch)?
- Have you previously applied to Amazon or any Amazon subsidiary?
- Have you previously been employed by Amazon or any Amazon subsidiary?
- Are you subject to a non-competition agreement or other agreement that would preclude or restrict your employment at Amazon?
- If offered employment by Amazon, would you be legally eligible to begin employment immediately?
- Your response is mandatory when applying for a U.S.-based position. Do you need, or will you need in the future, any immigration related support or sponsorship from Amazon in order to begin or continue employment with Amazon?
- Have you held H-1B status, or had an H-1B petition approved on your behalf, within the preceding 6 years for an employer other than a cap exempt institution?
- In which country/region do you have citizenship?
- Since obtaining your most recent citizenship, did you afterwards become a permanent resident in any other country/region? This does not include temporary statuses such as student visas or time-limited work permits.
- For the sole purpose of determining export licensing requirements, please provide your country of citizenship or legal permanent residence, whichever was obtained last.
- Would you like to be considered for future opportunities at Twitch when you apply?