Director, Integrated Marketing
Precision AQ is seeking a strategic marketer to drive the integrated marketing strategy, connecting thought leadership, digital activation, demand generation, campaigns, events, account priorities, and sales enablement into a cohesive approach that supports measurable business impact.
The ideal candidate is a builder, modernizer, and team player who brings a strong commercial mindset, leveraging data, emerging technologies, and AI to enhance marketing effectiveness, improve operational efficiency, and create scalable processes that position Marketing as a strategic growth driver across the organization.
Main Duties & Responsibilities
- Lead integrated campaigns aligned with growth priorities, target audiences, and priority accounts; develop briefs, messaging, journeys, channel plans, and activation calendars
- Work with the marketing and practice teams to align the thought leadership strategy and editorial plan. Partner with subject matter experts to develop differentiated perspectives in the span the customer segments and solutions we bring to our customer segments
- Turn expert insight into articles, reports, white papers, webinars, newsletters, executive content, and reusable campaign assets
- Direct digital strategies across the website, email, social media, search, paid media, and marketing automation to increase reach, engagement, and qualified demand
- Connect conference and event marketing to campaigns before, during, and after key industry moments.
- Partner with commercial leaders and the sales team on account-based programs, targeting and segmentation of ICPs, and client engagement strategies.
- Maintain clear, consistent brand storytelling and editorial quality across channels.
- Partner with practice area leaders and subject matter experts to identify, prioritize, and execute paid and earned media strategies that increase brand visibility, promote thought leadership, and drive audience engagement.
- Design and lead segmentation and targeting of priority clients and buying centers, partnering with commercial teams to deliver personalized campaigns and account-specific content that increase penetration, opportunity creation, and client growth.
- Utilize AI tools to orchestrate new workflows in processes, data outputs and scheduling
- Track and manage KPIs and use HubSpot, Salesforce, and campaign data to report engagement, MQLs, opportunity influence, and funnel progression; optimize based on results.
- Travel Requirement: Up to 10%
Education and Experience
- 8 or more years in integrated marketing, digital marketing, content strategy, or related roles, ideally in healthcare, life sciences, pharmaceutical services, consulting, or complex B2B markets.
- Bachelor's degree or equivalent combination of education and relevant professional experience.
- Proven ability to design and lead multichannel campaigns and thought leadership programs from strategy through execution and measurement.
- Strong marketing, communications, and ability to translate complex subject matter into compelling client-facing narratives.
- Hands-on understanding of email, social, SEO, paid media, websites, marketing automation, and audience journeys.
- Experience partnering with senior executives, subject matter experts, sales, and cross-functional teams.
- Comfort with campaign analytics, lead generation, and commercial funnel reporting; HubSpot and Salesforce experience preferred.
Knowledge, Skills, and Competencies
- Hubspot
- Salesforce
- Digital marketing tools such as Demand Base
- Account Based Marketing Program Experience
- AI Marketing Tools
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Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at myHR@precisionmedicinegrp.com.
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Candidates must be legally authorized to work in the country of employment without employer sponsorship.
Skills
As published by greenhouse · 18 questions
Basics
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location
Short answers (9)
- LinkedIn Profile optional
- What is your desired salary?
- If yes, when and which company? optional
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- If you selected "Other," please specify the type of visa & expiration/renewal date
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Pick from a list (9)
- Are you authorized to work lawfully in the country/location for which you are applying?
- Will you now or in the future require Precision Medicine Group to commence (sponsor) an immigration case in order to employ you (for example, work visa application or work visa transfer, or other-employment based immigration case)? This is sometimes called "sponsorship" for an employment-based visa status.
- Have you ever worked for Precision Medicine Group or one of its affiliated companies?
- Have you ever interviewed with Precision Medicine Group or an affiliated company?
- Are you currently subject to a Non-Compete or Non-Solicit with your current employer?
- What type of valid work authorization do you currently have in the country/location for which you are applying?
- I certify that the information on this application, my resume and any supporting documentation I provide is complete and accurate to the best of my knowledge. If this application leads to employment, I understand that false or misleading information in my application, resume or interview may result in my release or termination of employment. I authorize the Company or its agents to confirm all statements contained in this application and/or resumes as it relates to the position I am seeking and to the extent permitted by federal, state, or local law. I agree to complete any required authorization forms for the background investigation. I authorize and consent to, without reservation, any party or agency contracted by this employer to furnish the above-mentioned information. I hereby release, discharge, and hold harmless, to the extent permitted by federal, state, and local law, any party delivering information to the Company or its duly authorized representative pursuant to this authorization from any liability, claims, charges or causes of action which I may have as a result of the delivery or disclosure of the above requested information and all other persons, corporations, or organizations furnishing such information. If hired I understand that I will be required to provide genuine documentation establishing my identity and eligibility to be legally employed in the United States. I also understand that the Company employs only individuals who are legally eligible to work in the United States. This application will remain active for 60 days. Any applicant wishing to be considered for employment after that time must reapply. UNDER MARYLAND LAW, AN EMPLOYER MAY NOT REQUIRE OR DEMAND, AS A CONDITION OF EMPLOYMENT, PROSPECTIVE EMPLOYMENT, OR CONTINUED EMPLOYMENT, THAT AN INDIVIDUAL SUBMIT TO OR TAKE A LIE DETECTOR OR SIMILAR TEST. AN EMPLOYER WHO VIOLATES THIS LAW IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE NOT EXCEEDING $100.
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