Director, Marketing – Lifestyle, ASPAC

Director, Marketing – Lifestyle Group (ASPAC) is a corporate strategic role responsible for shaping Hotel and F&B marketing across Hyatt’s Lifestyle portfolio in the region.

This role focuses on\:

• Provide 360-degree strategic planning for marketing initiatives spanning hotels, F&B outlets, retail, special events, and activations in ASPAC

* Elevating hotel and F&B positioning and storytelling across existing properties

• Driving integrated rooms and F&B campaigns, partnerships, and promotions to enhance visibility, cultural relevance, and commercial performance

• Collaborating on and launching distinctive F&B concepts for new developments

The position blends creative vision, cultural insight, and commercial acumen, ensuring F&B is a core brand driver and growth engine. It works in close partnership with property teams to provide strategic direction and guidance.

Responsibilities\:

• Define and guide room packages and F&B promotional strategy & storytelling across new and existing properties, including\:

- Storytelling and narration copy

- Strategic social media partnerships

- Strategic local & regional media relationships

- Recognition and planning of hero elements

- Highlighting venue experience

- Innovative brand promotions & content opportunities

• Advising and giving feedback on property Hotel and F&B marketing plans and digital media calendars

• Roadmap & pursue opportunities that make sense for the brand - awards, accolades & spotlights, team accolades, menu awards, co brand placement, etc. that reinforce and elevate the brand’s positioning in the hospitality space

• Relationship building\: Identify, engage, and manage short and long-form collaboration opportunities with brands, and creative talents in the F&B industry especially in strategic beverage partnerships

• Collaborate with property Marketing, and Design teams to guide storytelling, content direction, and visual standards for marketing assets

• Partnerships on branded activations, promotions, and events

• Actualizing and presenting reporting, analytics and key results to marketing efforts and contributions

• Partner with Digital teams + Systems to oversee all digital marketing efforts, ensuring creative assets, messaging, and campaign timing are on brand and optimized for target audiences.

• Reviewing performance and accuracy of digital presence, with emails, SEO, web content

• Monitor and report on marketing KPIs and campaign effectiveness to senior leadership, recommending adjustments to optimize performance and ROI.

• Seek, analyze and report trends and data driven recommendations on websites, digital and social content updates and new partnership opportunities

• Developing a promotional strategy and/ or advising on an opening strategy for Hotel and F&B outlets including\:

- Brand Storytelling – contributing marketing copy and narration for media to develop compelling narratives around new concepts, ensuring they are immersive, cohesive, and commercially viable

- Approving digital media and social channels & content, inclusive of interviewing, spotlighting, and cross promotions for an opening

- Organizing shoots and digital assets for distribution

- Strategic planning of opening events, dinners and practices with media guests or special partners/ guests

F &B Activation & Programming

• Support ideations and course correcting for new & existing F&B activations and pop-ups, and seasonal takeovers/activations

• Support marketing implementation from outlines above for said activations

Brand Governance & Property Enablement

• Establish and enforce brand marketing guidelines across properties, ensuring consistency and adherence to Hyatt Lifestyle’s identity in all promotional materials and campaigns

• Collaborate with RVP brand marketing and property marketing teams to police brand imagery, collateral, media kits, and digital promotions, maintaining strict brand compliance.

• Lead regular alignment meetings with property marketing departments to synchronize campaign strategies, inspire innovative marketing ideas, and leverage cross-promotional opportunities

• Serve as a trusted advisor and coach for property marketing and F&B teams, fostering a culture of creativity and excellence.