Director of Commercial

Position Summary

The Director of Commercial is responsible for developing and leading the hotel’s commercial strategy to drive revenue, market share, and profitability. The role provides strategic direction across Sales, Marketing, Revenue Management, Reservations, and Distribution, ensuring that commercial plans support the hotel’s business objectives and brand positioning.

Working closely with the General Manager, hotel leadership team, Hyatt regional and corporate commercial teams, and hotel owners, the Director of Commercial turns market insights and business performance data into clear plans and measurable results.

Key Responsibilities

• Develop and lead the hotel’s annual commercial strategy and business plan in alignment with the hotel’s financial objectives and brand positioning.
• Lead the Sales, Marketing, Revenue Management, Reservations, and Distribution functions to maximize total hotel revenue and profitability.
• Partner with the General Manager and Finance team on budgeting, forecasting, business reviews, and revenue performance.
• Monitor market trends, competitor activity, customer needs, and business mix to identify opportunities and risks.
• Lead pricing, inventory, channel, and demand-generation strategies in coordination with Hyatt commercial teams and hotel stakeholders.
• Develop sales strategies for corporate, leisure, group, MICE, and other relevant market segments.
• Strengthen key account relationships, business partnerships, and local market presence.
• Oversee marketing, digital, social media, public relations, and brand initiatives to build awareness and generate demand.
• Use market intelligence, commercial systems, and performance reporting to evaluate results and recommend actions.
• Lead and develop the commercial team through clear objectives, coaching, performance reviews, and succession planning.
• Ensure the team follows Hyatt brand standards, commercial policies, and applicable legal and regulatory requirements.
• Represent the hotel in business, industry, and community activities as appropriate.
• Perform other duties as assigned by the General Manager.