Director of Digital Audience Agency Sales & Partnerships

General Summary:

This position leads growth of Data Axle’s digital audience solutions through agency and platform partnerships, focusing on expanding adoption, revenue, and market presence for the Standard Syndicated Audience Taxonomy and SignalFuse. The role partners across sales, product, data, marketing, legal, privacy, and customer success to identify high-value agency opportunities, position audience solutions, and drive measurable business outcomes.

The Director serves as a senior commercial leader and hands-on business builder, working with agency and DSP stakeholders to create demand, structure partnership opportunities, support activation, and translate audience data capabilities into practical client value. By building strategic relationships and repeatable go-to-market plays, this role helps scale Data Axle’s digital audience business and strengthen competitive positioning in the market.

Essential Job Functions:

Agency Growth and Revenue Development

· Develop and execute a sales strategy to grow digital audience revenue across agency holding companies, operating agencies, specialty practices, DSP partners, and high-growth independent agencies.

· Build prioritized target-account plans, prospect and qualify opportunities, and develop agency-level relationships that create revenue across clients, brands, verticals, and campaigns.

· Deliver against assigned revenue, margin, pipeline, and business development goals; maintain accurate pipeline, forecast, activity, and opportunity documentation.

Digital Audience Solutions and Consultative Selling

· Position and sell Data Axle’s Standard Syndicated Audience Taxonomy and SignalFuse solutions based on agency, DSP, and client needs.

· Identify client and campaign opportunities where Data Axle audience data can improve targeting, activation, personalization, measurement, or business outcomes.

· Lead discovery, education sessions, product demonstrations, proposals, negotiations, and contract discussions while translating complex data, identity, and activation capabilities into clear client value.

Platform Adoption and Partnership Enablement

· Drive adoption of standard and custom audiences through DSPs, social platforms, CTV environments, programmatic marketplaces, and other media platforms.

· Structure partnership opportunities involving preferred pricing, rate cards, commitments, custom audiences, activation, insights, and client data integration.

· Partner with product, data, marketing, sales engineering, customer success, legal, and privacy teams to design effective, scalable, and responsible audience solutions.

Market Relationships and Go-to-Market Support

· Build senior relationships with agency leaders across audience strategy, data, programmatic media, investment, planning, activation, analytics, and client service.

· Represent Data Axle in agency meetings, industry events, conferences, and thought-leadership opportunities.

· Bring market intelligence back to the organization and help refine agency value propositions, sales materials, packaging, and repeatable sales plays.

Supportive Job Functions:

· Mentor colleagues on agency engagement strategies, audience data positioning, and market trends.

· Support strategic projects related to digital audience solutions, platform partnerships, product packaging, and sales enablement.

· Stay current on advertising, data, programmatic, identity, CTV, clean room, and privacy-conscious marketing trends; perform other duties as assigned.