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OpenRouter

Open 21d

Director of Growth Marketing

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You will own the self-serve growth engine and grow revenue from developer discovery through signup, credit purchase, and usage expansion. You will manage paid media, sponsorships, AEO/SEO, conversion experiments, attribution, incrementality testing, reporting, forecasting, agencies, and enterprise demand-generation programs. You will execute hands-on initially and build the function as it scales.

Responsibilities

  • Own self-serve revenue growth from discovery through usage expansion
  • Plan and buy paid media and sponsorships across developer-focused channels
  • Own the AEO and SEO roadmap
  • Run conversion optimization experiments on key pages and flows
  • Design attribution, incrementality testing, channel reporting, forecasting, and paid-budget planning
  • Support enterprise demand-generation programs and pipeline measurement
  • Manage agencies and vendors
  • Build the growth marketing function as it scales

Requirements

  • 8+ years of growth or performance marketing experience
  • Experience at a developer tools, API-first, or technical B2B SaaS company
  • Accountability for self-serve or usage-based revenue
  • Experience managing a multi-channel paid budget of $5M+ or scaling a seven-figure program
  • Product analytics and attribution design experience
  • Experience designing incrementality or holdout tests
  • SEO experience for a technical product
  • Knowledge of AEO
  • Conversion-rate optimization and experimentation experience
  • Experience building a marketing function

Benefits

  • Equity

Skills

Apply

See also

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