Director of Marketing (EMEA)

• This is a quota-adjacent role. You will carry a shared pipeline and closed-won number with EMEA Sales leadership every quarter, and every activity you run must trace to a named account or an open opportunity
• Account-Based Marketing (ABM): Own EMEA target account selection and tiering in direct partnership with Sales across institutional, wealth, and enterprise segments
• Design and execute multi-touch ABM campaigns against tier-1 and tier-2 account lists, including personalized outreach sequences and account-specific plays
• Use intent data, firmographic signals, and CRM intelligence to prioritize spend and effort against accounts most likely to convert this quarter. Track every touch to a named opportunity
• Pipeline Acceleration: Run small-format, account-specific activations tied to open opportunities, such as executive dinners, roundtables, and 1:1/1:few sessions built around named accounts in active deal cycles
• Build account-specific sales enablement, including battlecards, ROI materials, and messaging tied to the accounts currently in motion
• Partner-Sourced Pipeline: Activate Canoe’s EMEA technology and channel partner ecosystem for co-sourced and co-accelerated pipeline
• Build partner enablement assets focused on deal registration, co-selling motions, and shared-pipeline reporting. Identify new partners (integrators, consultants, administrators) where the primary value is pipeline contribution
• Revenue Partnership & Forecasting: Carry a shared quarterly pipeline-generated and closed-won-contribution target with EMEA Sales and BDR leadership, agreed jointly with the CMO
• Run weekly pipeline reviews and forecasting cadence embedded with Sales. Own ABM/field/partner ROI reporting in Salesforce and HubSpot, and reallocate spend toward the highest-converting plays in-quarter. Present at joint Sales/Marketing QBRs on pipeline and revenue contribution

Benefits

• Health Insurance: From medical dental, and vision to FSAs, HSAs, and more - we’ve got you covered
• Benefits Stipend: Canoe offers a £6,000 stipend for employees to enroll in their own private benefits.
• Flexible PTO: Recharge with flexible PTO and paid holidays!
• In-Person Events: We host regular happy hours and company outings in NYC, London, and Jacksonville. Going to be remote? We also bring our teams together from around the world as we’re able.
• Hybrid and Remote Work: Most roles at Canoe offer either a Hybrid or a Fully Remote schedule. Find the flexibility you are looking for here.
• Remote Office Stipend: Need to level up your personal workspace? We offer $750 for any office equipment you purchase (monitors, desk, chair, etc.).
• Professional Development: Continue to learn and grow, utilizing $1,000 in education reimbursement available annually to each employee. We also offer a robust Learning Management platform and host regular Lunch & Learns.
• Parental Leave: We provide paid parental leave to all new parents following 6 months of employment.
• Wellness/WiFi: We reimburse employees up to $100 per month to help cover gym memberships and internet.

• Experience partnering with Sales/Revenue leadership as a primary day-to-day stakeholder, even while formally reporting into Marketing
• 8+ years in B2B SaaS or FinTech, with direct accountability for a pipeline or bookings number — not just campaign execution
• Comfortable being measured like a revenue function: quota-adjacent mindset, forecasting discipline, weekly pipeline rigor
• Deep familiarity with EMEA financial services and alternative investments accounts
• Deep fluency in Salesforce, HubSpot, and ABM tooling (6sense, Demandbase, or similar) as instruments of pipeline management, not just reporting