Director of Product Marketing

About Bioscope.ai

Bioscope.ai is a physician-founded precision longevity platform for concierge and longevity practices. Our AI combines a patient's whole genome with their records, labs, imaging, microbiome, and wearable data, and considers it as a single case rather than one report at a time. Each practice shapes the platform to its own method, so what comes back reflects that physician's protocols, thresholds, and language. The physician decides the plan. Their method doesn't change, but their reach does.

The Opportunity

We have an astonishing number of go-to-market launches that will be going live throughout the next 6 months, with even more on the roadmap. The product is moving faster than the market's understanding of it. Every launch needs a name, a message, a plan to reach new prospects and current customers, and a sales team ready to sell it on day one. Right now those responsibilities are being covered by awesome people from across the Bioscope.ai organization. This role will take over and quarterback all of it.

Our need goes beyond launches. The website and content need to keep up with our progress. Product naming needs a system. Sales needs a more defined discovery and demo process, and to be better equipped as new features ship. New competitors show up every month and need to be understood. Pricing, packaging, and partnership revenue need additional strategy.

This is a senior role, and it’s hands-on. You won’t inherit a team. AI has changed how much one marketer can do, and we want someone who uses that instead of needing a big team. You’ll work with AI, contractors, and peers, and you’ll decide what matters most, do it well, and know when to bring in help. Yes, we’ll hire as Bioscope grows, but headcount isn’t the current priority or how we’ll measure success.

We know we're asking a lot. If you move fast, take ownership, and find smart ways to get the work done, you'll love this. If not, you won't.

What You'll Do

• Run the launches. Own each GTM launch end to end: messaging, timeline, assets, internal readiness, and the plan to reach prospects and current customers. You coordinate product, sales, and leadership so nothing ships quietly. Product is one of your most important partnerships.

• Equip sales. Build and improve the discovery and demo process. Write the talk tracks, objection handling, battlecards, and the feature updates reps need the week something ships. Sales is the other partnership you’ll rely on.

• Own positioning and messaging. Keep our story sharp as the product expands. Turn new capabilities into language a physician cares about, and keep everything else consistent with it.

• Tell physician stories. Build case studies with our customers. These are discerning physicians, so the stories need to be accurate, specific, and something they're proud to put their name on.

• Track the competition. Watch the market before it surprises us. Know who's new, what they claim, and how we win against them, and make sure sales knows too.

• Shape pricing and packaging. Work with leadership on how we package the product, how tiers are structured, and how we earn revenue through partnerships.

• Build the naming system. Set the conventions for products, features, and tiers so names scale as we add more.

• Keep the website current. Make sure it reflects the product we sell today. Own the updates, and do many of them yourself.

• Create content. Content and social that educate a market still learning what this category is. Write a lot of it, and use AI and contractors to produce more than one person could alone.

What We Look For

• 8+ years in product marketing, ideally B2B SaaS, health tech, or diagnostics, with a record of launches you led. Tell us which ones and what happened.

• Hands-on seniority. You've set strategy and you still write the positioning doc, the battlecard, and the landing page yourself.

• Prioritization. Tons of launches, one of you. You know which deserve a full campaign and which need a good email and a sales update.

• AI fluency. You already use these tools to compress work that used to take a week, and you can show us how.

• Sales enablement that worked. You've built processes and materials reps actually used, and you can explain why they did.

• Comfort with the science. Genomics, biomarkers, and clinical data sound interesting to you. You don't need to be an MD, but you need to learn fast.

• Sharp writing. Clear, specific, and free of filler. Our buyers notice the difference.

• Composure. We're early, the roadmap moves, and priorities shift. That energizes you.

Nice to Haves

• Marketing to physicians, practice owners, or concierge, longevity, or functional medicine.

• Background in genomics, diagnostics, or precision medicine.

• Experience launching a new category.

• Pricing and packaging work, especially per-seat or per-patient subscription models.

• Partnership or channel marketing.

• Comfort building and editing sites in modern no-code and AI-assisted tools.

What We Offer

• Competitive base salary.

• Meaningful early-stage equity.

• Direct access to the founders and real influence on the product.

• Health, dental, and vision benefits.

• 401K and HSA contribution matches.

• Real autonomy, and the budget to get the work done.