Director of Sales and Marketing
Description
Scope and General Purpose of Job
Provides strategic leadership across Sales, Events, Weddings, Revenue Management coordination, Marketing Communications and Digital Marketing. The position translates the hotel’s strategy, brand direction and financial priorities into integrated commercial plans that drive revenue, market share, customer preference and long-term brand value. This is an exciting opportunity for an accomplished commercial leader who combines strong business acumen with a passion for developing people, building meaningful customer relationships and delivering measurable results.
Main Duties\:
Develop and execute an integrated Sales & Marketing business plan covering key market segments, accounts, channels, events, weddings and communications.
Lead commercial strategies that drive room, event and wedding revenue, market share, demand generation and conversion.
Set the hotel’s sales deployment, key-account development, prospecting, customer engagement and market coverage priorities.
Guide the Revenue Management function in evaluating business pace, demand patterns, competitive conditions, displacement and need periods, while developing well-supported pricing and revenue recommendations.
Lead the commercial performance of Events and Weddings, including pipeline conversion, space utilisation, client engagement, revenue delivery and cross-functional handovers.
Oversee integrated marketing, public relations, digital, advertising, partnership and content initiatives, ensuring measurable returns and consistency with Park Hyatt brand standards.
Maintain accurate commercial forecasts, pipeline information, competitive intelligence, campaign analysis and executive performance reporting.
Manage the department’s budget, productivity, promotional investment, contracts, purchasing and financial controls.
Recruit, coach and develop a high-performing and inclusive commercial team, while strengthening succession planning and leadership capability.
Ensure that commercial activities, contracts, records, data controls and departmental procedures comply with Hyatt policies and applicable requirements.
Operational
To direct and coordinate all Sales & Marketing activities and to communicate these activities throughout the hotel.
To work with operational departments based on the results of the Consumer Audit and to support appropriate changes.
To work closely with other Leadership Committee members in a supportive and flexible manner, focusing on the overall success of the hotel and the satisfaction of hotel guests.
To make sure Sales & Marketing associates work in a supportive and flexible manner with other departments, in a spirit of “We work through Teams”.
To review and evaluate the effectiveness of Sales & Marketing activities and adjust as necessary to achieve or exceed the objectives as outlined in the Annual Sales & Marketing Plan.
To ensure all contracts signed by or on behalf of the Sales & Marketing Department follow the established hotel policies and procedures.
Personnel
To oversee and assist in the recruitment and selection of all Sales & Marketing associates. To make sure that Heads of Department follow hotel guidelines when recruiting and use a competency-based approach to selecting their associates.
To oversee the punctuality and appearance of all Sales & Marketing associates, making sure that they wear the correct uniform and maintain a high standard of personal appearance and hygiene, according to the hotel and department’s grooming standards.
To maximise the effectiveness of Heads of Department by developing each individuals’ skills and abilities through the appropriate training, coaching, and/or mentoring.
To conduct annual Performance Development Discussions with Heads of Department and to support them in their professional development goals. To ensure that they in turn conduct annual Performance Development Discussions with their associates.
To ensure each Head of Department plans and implements effective training programmes, including Smart Selling Courses, for their associates in coordination with the Training Manager and their Departmental Trainers.
To encourage associates to be creative and innovative, challenging and recognising them for their contribution to the success of the operation.
To supports the implementation of Hyatt’s Brand and Purpose, Goal and Values
To ensure all associates have a complete understanding of and adhere to associate rules and regulations.
To ensure associates follow all hotel, company and local rules, policies and regulations relating to fire and hazard safety, and security.
To feedback the results of the Associate Opinion Survey and to ensure relevant changes are implemented.
To oversee the implementation and ongoing monitoring of Personal Business Plans for all Sales associates.
Other Duties
To maintain strong, professional relationship with relevant representatives from competitor hotels, business partners and other organisations.
To respond to changes in the Sales & Marketing function as dictated by the industry, company and hotel.
To read the hotel's Associate Handbook and have an understanding of and adhere to the hotel's rules and regulations and in particular, the policies and procedures relating to fire, hygiene, health and safety.
To attend training sessions and meetings as and when required.
To carry out any other reasonable duties and responsibilities as assigned.