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Federal Signal

Director of Sales

This position is no longer accepting applications (closed Oct 24, 2026).

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Description

Key Activities/Responsibilities

  • Lead, develop, and motivate the Sales Team that includes Parts & Accessories, Capital Assets, CPO and Refurb to achieve revenue, profitability, and performance objectives while fostering a culture of accountability and continuous improvement.
  • Develop and execute strategic sales and business growth plans to expand market share, increase customer retention, and drive sustainable growth.
  • Build and maintain strong relationships with customers, key accounts, while supporting overall company goals and resolving escalated concerns.
  • Oversee departmental operations, including sales performance, forecasting, budgeting, pipeline management, pricing strategies, and day-to-day sales activities.
  • Monitor market trends, competitive activity, customer needs, and industry developments to identify opportunities and recommend business strategies.
  • Collaborate with cross-functional teams to support operational efficiency, customer satisfaction, and organizational objectives.
  • Analyze performance metrics and financial results; prepare forecasts, reports, and recommendations for senior leadership.
  • Develop employees through coaching, training, performance management, and succession planning initiatives.
  • Ensure compliance with company policies, safety requirements, ethical standards, and operational procedures.

Perform other duties, special projects, travel requirements, and administrative responsibilities as assigned.

EXPERIENCE

· 3-5+ years of sales experience with at least 2 years in a leadership or supervisory role.

· Proven track record of meeting or exceeding sales goals.

· Experience managing customer relationships and business development activities.

· Industry experience in equipment rental, heavy equipment, industrial, manufacturing, or related industries preferred.

SKILLS

· Strong leadership and team-building skills.

· Excellent communication, presentation, and negotiation abilities.

· Strong customer service and relationship management skills.

· Ability to analyze sales data and develop action plans.

· Proficiency in CRM systems and Microsoft Office applications.

· Strong organizational and time management skills.

· Ability to work in a fast-paced environment and manage multiple priorities.

· JD Edwards (JDE preferred)

Skills

See also

Sales jobs by country — openings, pay and top skills →