Director of Sales - Hyatt Centric East Taipei
Posted
The Director of Sales is responsible for leading and managing all sales activities of the hotel to maximize revenue, market share, and profitability. This role develops and executes strategic sales plans, drives business development, strengthens client relationships, and leads the sales team in achieving revenue objectives across key market segments including Corporate, MICE, Government, Consortia, Travel Trade, and Leisure.
The Director of Sales works closely with Marketing, Revenue Management, Events, and Operations teams to ensure alignment of commercial strategies and delivery of exceptional customer experiences.
Sales Strategy & Business Development
- Develop and implement annual sales plans and strategies aligned with the hotel's business objectives.
- Identify and pursue new business opportunities to drive revenue growth.
- Analyze market trends, customer demand, and competitor activities to maximize market penetration.
- Establish sales objectives, action plans, and performance measures for the sales team.
- Maintain a healthy sales pipeline and forecast future business opportunities.
Account Management & Client Relations
- Develop and maintain strong relationships with key corporate accounts, event planners, travel partners, and industry stakeholders.
- Conduct sales calls, presentations, networking events, and site inspections.
- Negotiate contracts, rates, and agreements to maximize revenue opportunities.
- Ensure high levels of customer satisfaction and account retention.
- Resolve customer concerns and maintain long-term partnerships.
Revenue Generation
- Achieve and exceed budgeted room revenue, catering revenue, and total hotel revenue targets.
- Focus on key business segments, including\:
- Corporate Accounts
- MICE & Groups
- Government Accounts
- Travel Trade
- Leisure Business
- Local Corporate Market
- Collaborate with Revenue Management to optimize commercial performance and maximize revenue opportunities.
Team Leadership
- Lead, motivate, coach, and develop the sales team.
- Set clear performance expectations and sales goals.
- Conduct regular performance reviews and development discussions.
- Identify training needs and support professional development.
- Foster a culture of accountability, teamwork, and results orientation.
Sales Administration & Reporting
- Monitor sales activities, production reports, and account performance.
- Prepare weekly, monthly, and quarterly sales reports.
- Provide accurate business forecasts and market intelligence.
- Maintain CRM systems and ensure accurate client data management.
- Ensure compliance with company policies and brand standards.
Cross-Functional Collaboration
- Work closely with Marketing to support promotional campaigns and lead generation activities.
- Collaborate with Events and Operations teams to ensure successful execution of group and event business.
- Coordinate with Revenue Management on market trends and business opportunities.
- Support guest satisfaction and service quality initiatives.