Director of Strategic Enrollment

The Director of Strategic Enrollment Management provides leadership for the development, coordination, implementation, and assessment of the University’s undergraduate enrollment strategy. The Director works across institutional divisions to strengthen undergraduate recruitment and enrollment while helping align enrollment planning with student success, academic priorities, financial sustainability, and the University’s mission.

The Director serves as a key institutional leader on the Strategic Enrollment Council to move enrollment management from a primarily admissions-focused function to an integrated, data-informed approach that considers the entire recruitment to enrollment lifecycle.

Working collaboratively with Academic Affairs, Financial Aid, Marketing and Communications, Athletics, Student Success, Institutional Research, Finance, and other University partners, the Director executes strategies designed to achieve enrollment goals, strengthen net tuition revenue, improve enrollment processes, and position the University effectively in an increasingly competitive higher education environment.

The Director should be both a strategic thinker and an effective operational leader who can translate institutional enrollment priorities into measurable action.

Duties and Responsibilities:

• Plans and leads student recruitment initiatives by providing overall leadership and overseeing the daily operations of the recruitment and enrollment team.
• This position provides vision to inspire, motivate, coach and mentor professional and support staff in setting and reaching enrollment goals; monitors and evaluates the effectiveness of enrollment policies, practices and procedures;
• Leads the development of marketing materials and strategies utilizing current technologies, including social media.
• The successful candidate will collaborate with Office of Institutional Effectiveness, Student Experience, Office of Marketing & Communications, and Student Success.
• Coordinate with the Director of Admissions Operations Systems to develop, monitor and analyze statistical reports to enhance recruitment strategies, yield management forecasting and operational efficiency of human, physical and financial resources.
• The director manages the admission process, including the recruitment plan and review of applicant information and dissemination of decisions: provides coordination between recruitment-oriented offices and helps to maintain a cohesive identity and high visibility for those services with faculty; promotes the use of technology in recruitment and office procedures.
• They will also serve as the liaison to internal and external constituents regarding admissions and enrollment issues and they will be integral in managing the budget.
• Comply with all rules, policies, and procedures as established by Emory & Henry College and the School of Health Sciences
• Direct and coordinate the process of student recruitment and admissions
• Develop and implement strategic recruitment and retention plans
• Oversee and manage the department budget
• Meet with prospective students and their families to discuss the admissions process and requirements
• Review program applications and make admission decisions, ensuring compliance with the institution’s standards
• Maintain up-to-date knowledge of educational trends, changes in policies, and new programs that can attract students
• Analyze admissions data to monitor enrollment trends and inform strategic decisions
• Collaborate with marketing team to develop promotional materials and campaigns
• Other duties as assigned.

Qualifications

• Bachelor’s degree required, graduate degree preferred.

• Demonstrated leadership experience, including supervision and development of professional staff
• Proven track record in developing and executing successful recruitment strategies for undergraduate populations
• Experience working with CRMs (e.g., Slate, Salesforce, Jenzabar) and data to inform decision-making preferred.
• Familiarity with financial aid, scholarships, and their role in recruitment and yield strategy
• Strong understanding of enrollment management processes and procedures
• Strong understanding of national enrollment trends and best practices in undergraduate recruitment
• Experience collaborating across departments, particularly with marketing, academic affairs, and student services
• Experience managing territory and travel planning, including off-site recruitment and event coordination
• Ability to analyze data and make informed decisions

Competency:

• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Creativity and attention to detail.
• Comfort with public speaking, including presentations to prospective students, families, and school counselors
• Ability to work independently and as part of a collaborative team.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Adaptability and willingness to learn new technologies and trends.