Director, Operations

The Director of Operations leads rental operations across multiple branch locations in the New
York region, with full accountability for operational performance, financial results, and customer
service.
This role oversees every facet of branch operations: rental order processing, equipment
procurement, fleet logistics, new business support, and customer service. You will set and
communicate regional goals and business plans, implement company policies and procedures,
build strong teams, and champion a culture of safety. Working closely with Sales, Finance, and
Executive Leadership, you will turn operational excellence into growth and a best-in-class
experience for productions.

Key Responsibilities
Regional Operations Leadership
Manage, plan, and oversee rental operations across multiple branch locations in the region
for optimum efficiency and service.
Own achievement of operational goals and financial objectives for each branch, including
revenue, margin, and cost targets.
Evaluate business productivity and performance using clear metrics, and lead corrective
action where results fall short.
Communicate departmental goals and business plans to branch teams, and translate
company strategy into regional action.
Fleet, Equipment & Logistics
Oversee procurement of new equipment and maintain inventory levels that meet customer
demand and revenue objectives.
Manage regional fleet logistics, including transfers between branches, delivery and pickup,
and utilization of rental assets.
Ensure rental assets are maintained in excellent condition through effective maintenance,
inspection, and repair programs.
Partner with leadership on capital planning, fleet mix, and investment decisions for the
region.
Customer Service & Business Growth
Support sales objectives by helping build new customer relationships with studios,
production companies, and production teams.
Set service standards for rental order processing and customer support, and deliver
solutions to customer needs.
Serve as an escalation point for key accounts and complex productions in the region.
People, Policy & Safety
Hire, develop, and manage performance for all direct and indirect reports, including
terminations when needed.
Build a strong leadership bench across branches through coaching, training, and clear
accountability.
Implement corporate policies and procedures to drive operational efficiency and keep costs
and margins on budget.
Promote a culture of safety, including safety training, a safe work environment, regulatory
compliance, and proper PPE.