Director Regional Marketing Mid Market

You will own the North American mid-market marketing engine, combining regional demand generation, account-based marketing, webinars, and field events. You will lead regional marketers, collaborate with Sales, Channel, and Global Marketing, manage budgets and performance, and turn strategy into measurable revenue pipeline. This role requires approximately 40% travel.

Responsibilities

• Build and own North American mid-market marketing targets, integrated field programs, and global expansion initiatives.
• Partner with Sales and Marketing to launch account-based marketing campaigns.
• Identify regional trends and whitespace to guide channel strategy across paid media, email, and content syndication.
• Manage the regional budget, forecasts, ROI, performance narratives, and pipeline risk mitigation plans.
• Align demand generation messaging with Product Marketing, Brand, and Creative priorities.
• Set strategy, priorities, and success metrics for regional events.
• Partner with Sales leadership and Marketing Operations to identify strategic cities, verticals, and accounts for field activations.
• Build stakeholder relationships and optimize lead quality, conversion efficiency, and ROI.
• Lead, mentor, and develop a team of regional marketing professionals.
• Establish KPIs, analyze campaign results, and optimize marketing strategies.
• Collaborate with Sales, Channel, Global Marketing, Product Marketing, Content, and Global Campaigns teams.

Requirements

• 10+ years of marketing experience in demand generation, account-based marketing, field marketing, or event management, preferably in cybersecurity or SaaS.
• Leadership experience managing, motivating, and collaborating with high-performing cross-functional teams.
• North American mid-market expertise and knowledge of regional marketing best practices and cultural nuances.
• Track record of driving pipeline and revenue through multi-channel demand generation campaigns and regional events or roadshows.
• Strategic and analytical ability to align marketing initiatives with business goals and measure campaign ROI.
• Operational experience managing program-level budgets.
• Ability to travel approximately 40% of the time.

Benefits

• 100% remote work environment.
• Paid time off, including vacation, sick time, and paid holidays.
• 12 weeks of paid parental leave.
• Medical, dental, and vision benefits.
• 401(k) with a 5% contribution regardless of employee contribution.
• Life and disability insurance.
• Stock options for full-time employees.
• One-time $500 home-office reimbursement.
• $75 USD monthly digital reimbursement.
• Access to the BetterUp coaching platform.