Division Sales Manager – Car Care Products Workshop Consumables
Division Sales Manager – Car Care Products & Workshop Consumables leads the automotive car care and consumables division, driving sales growth, market expansion, and team performance across workshops, fleets, and distributors.
Role Overview
Responsible for revenue growth, profitability, and market share of car care products and workshop consumables in assigned territories (e.g., UAE / GCC).
Owns divisional sales strategy, key account management, and leadership of a field sales team (Sales Executives / KAMs).
Focus markets: workshops, garages, detailing centers, fleets, dealerships, and distributor/wholesaler channels in the automotive aftermarket.
Key Responsibilities
Develop and execute divisional sales strategy, annual sales plans, and targets for car care products and workshop consumables.
Drive revenue growth by expanding existing accounts and opening new workshops, fleets, retailers, and distributor partners.
Manage and grow key accounts (distributors, large workshops, fleet operators, dealer networks); conduct regular business reviews and joint action plans.
Lead, coach, and develop the sales team (Sales Executives / Territory Sales / KAMs), including target setting, field coaching, and performance reviews.
Plan and implement pricing, discount structures, and promotional campaigns in line with margin and positioning guidelines.
Coordinate closely with marketing for product launches, campaigns, trade shows, and in-workshop visibility (POSM, displays, branding).
Work with supply chain and operations to ensure product availability, accurate demand forecasting, and healthy inventory levels.
Monitor sales KPIs (volume, value, margin, hit rate, new accounts), prepare monthly forecasts and management reports, and implement corrective actions.
Collect and share market intelligence on competitors, pricing, product gaps, and new opportunities in the automotive aftermarket.
Ensure adherence to company policies on credit, collections, and trade terms; support timely payments from customers.
Requirements (Education & Experience)
Bachelor’s degree in Business, Marketing, Mechanical / Automobile Engineering, or related field.
7–10 years of B2B field sales experience in car care products, workshop consumables, automotive aftermarket, or related automotive products, including team management exposure.
Proven track record of delivering revenue growth and building distributor/workshop networks in UAE/GCC automotive market.
Strong understanding of workshop operations, detailing/car care products, and typical consumables used in garages and service centers.
Valid UAE/GCC driving license preferred for field and customer visits.
Skills & Competencies
Strong leadership and people management skills; able to build, coach, and retain a high-performing sales team.
Excellent communication, negotiation, and closing skills with distributors, workshop owners, and fleet customers.
Strategic and analytical mindset with hands-on execution in the field (joint visits, route planning, pipeline management).
Strong commercial acumen on pricing, margins, and promotion ROI; comfortable with sales reporting and CRM tools.
High customer orientation, resilience, and readiness to travel frequently within assigned territories.