Dr.Jart+ Global Consumer Marketing Assistant Manager

Description

Summary

Reporting to the lead of the Global Consumer Marketing team, the Assistant Marketing Manager will collaborate with cross-functional and international teams to plan and execute small to large-scale campaigns from strategy through delivery.

Key Responsibilities

• Develop all global campaigns including new launch campaigns, key moment campaigns, special campaigns
• Develop campaign calendar based on global marketing calendar
• Create creative briefs for all campaigns
• Search for Global IP collaboration for key moments and franchise campaign
• Develop 360/ omnichannel CE plan across all media channels (paid, owned, earned), including:

• Digital Asset developments in timely manner (3-5 months prior to launch)
• Media strategy for new launches for key markets
• Global KOL and Owned Platform Management (Tik Tok, IG, YT, brand.com etc)

• Prepare to launch key CRM strategy

• CRM programming (in partnership with APAC Corporate Marketing)

• Work within a team of Creative division to collaboratively create an ad campaign
• Define the Consumer Journey combining all communication and distribution channels
• Oversee and orchestrates Brands’ digital marketing, social media, CRM, CI and paid media activities to create a consumer focused and consistent brand experience
• Lead and integrates all earned, owned, and paid media and communications across classic PR, ePR, Digital, and Social Media channels for the Brand

Qualifications

Qualifications

• +5 years of experience in marketing, social marketing, or related roles.
• Strong interest in consumer marketing, social media, and content.
• Deep understanding of digital and social platforms including influencer marketing.
• Strong organizational skills and attention to detail.
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Clear communication skills in both Korean and English.