DSP Strategist
This is a remote position.
We are looking for a DSP Strategist who combines strong brand management and strategic marketing skills with a solid understanding of digital advertising. In this role, you’ll own the planning, strategy, and campaign oversight for our programmatic display and performance campaigns. The ideal candidate thrives at the intersection of brand growth and data-driven marketing, translating insights into actionable campaign strategies that drive measurable business outcomes.
About My Amazon Guy
My Amazon Guy is a growing digital marketing agency with over 500 employees and clients! We are engaging, rewarding, and innovative. Our company aims to grow sales while giving our clients the peace of mind that everything on Amazon is taken care of.
Key Responsibilities
- Develop and execute comprehensive DSP campaign strategies that align with brand objectives and business goals.
- Collaborate closely with the DSP Manager to ensure campaigns are optimized for performance while staying on-brand.
- Act as the bridge between brand vision and programmatic execution, providing insights and recommendations for targeting, creatives, and messaging.
- Monitor campaign performance, analyze trends, and report actionable insights to stakeholders.
- Collaborate with cross-functional teams (marketing, creative, analytics) to ensure consistency and effectiveness of campaigns.
- Identify opportunities for campaign growth, testing, and innovation within programmatic channels.
- Oversee budget allocation and pacing to maximize ROI across campaigns.
- Stay current with programmatic advertising trends, tools, and industry best practices to maintain a competitive advantage.
Requirements
- 3–5 years of experience in brand management, digital marketing, or programmatic advertising strategy.
- Strong understanding of DSP platforms, programmatic media, and performance marketing principles.
- Excellent analytical skills with the ability to translate data into actionable marketing insights.
- Experience collaborating with cross-functional teams to execute integrated marketing campaigns.
- Preferred
- Experience in e-commerce or DTC brand marketing.
- Familiarity with analytics tools (Google Analytics, Looker, Tableau, or equivalent).
- Previous experience managing paid media campaigns with significant budgets.
- Knowledge of emerging advertising technologies and trends in programmatic marketing.
- Strategic thinker with a strong sense of brand and consumer behavior.
- Strong communication and presentation skills for internal and external stakeholders.
- A dual-monitor setup is required (at least 8GB of RAM)
- Must have at least 25 MBPS internet speed
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent WFH setup
- Unlimited FREE access to MAG School courses and SOP Library!
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement