E-commerce Manager - consumer brand company (Copenhagen)

We are looking for an experienced and commercially driven E-commerce Manager to take a central role in developing and growing the digital business of an ambitious Copenhagen-based company with an international footprint.

This is an opportunity for someone who combines strong e-commerce expertise with commercial instinct and a hands-on approach. You will have significant ownership of the company's online business and work closely with colleagues across marketing, brand, creative and commercial functions.

Your focus will be clear: create a strong digital customer experience and turn traffic, data and customer behaviour into profitable growth.

The company operates several established consumer brands and has ambitious plans for further international development. E-commerce and direct-to-consumer are important parts of that journey.

The role

As E-commerce Manager, you will be responsible for the ongoing development and commercial performance of the company's e-commerce platform and digital customer journey.

You will take ownership of the Shopify setup and ensure that the webshop is continuously developed, optimized and commercially activated. The role covers both day-to-day execution and longer-term development, so you should enjoy moving between strategy, analysis and getting things done.

You will work closely with internal stakeholders and external partners and have considerable influence on how the company develops its digital business going forward.

Key responsibilities

• Take overall responsibility for the daily operation, development and optimization of the Shopify ecosystem.
• Drive the commercial performance of the webshop with focus on conversion, average order value, retention and revenue.
• Develop and optimize the digital customer journey across the website, product pages, cart and checkout.
• Manage onsite merchandising, navigation, product presentation and digital content.
• Plan and coordinate product launches, campaigns, promotions and other commercial activities.
• Own the e-commerce calendar and ensure strong execution across relevant functions.
• Use data, customer behaviour and performance insights to identify and implement new growth opportunities.
• Drive CRO initiatives, including testing, UX improvements and ongoing optimization.
• Work closely with marketing, CRM and creative teams to create relevant and high-performing digital experiences.
• Support SEO and ensure strong practices across content, structure and site performance.
• Manage relevant Shopify apps, integrations and external partners and contribute to the continued development of the platform.
• Ensure testing and quality assurance when launching new functionality and digital initiatives.
• Support further international expansion through localized and commercially relevant online experiences.

Your profile

You have a strong understanding of what drives a successful e-commerce business and are comfortable taking responsibility for both performance and execution.

You are analytical and data-driven, but you also understand that successful e-commerce is about much more than dashboards and KPIs. You have a good eye for the customer journey, brand experience and commercial opportunities and know how to translate insights into concrete improvements.

You will probably have 4-8 years of experience within e-commerce, digital commerce or online retail, ideally from a consumer-oriented business with a strong brand and an international outlook.

We expect you to have solid hands-on experience with Shopify or a comparable platform and a strong understanding of CRO, UX, merchandising, customer journeys and digital performance.

Experience with analytics, SEO, campaign execution and customer acquisition will also be valuable.

Most importantly, you are proactive, commercially curious and comfortable taking ownership. You enjoy an entrepreneurial environment where decisions can be made quickly and where you have the opportunity to make a visible difference.

You communicate fluently in English. Danish is an advantage but not a requirement.

The opportunity

You will join an ambitious company where digital commerce is an important part of the future growth agenda.

The position offers considerable freedom and responsibility and the opportunity to influence both the day-to-day e-commerce business and its future direction.

You can expect close collaboration with management and colleagues across the organization, short decision-making processes and an environment where good ideas are expected to be turned into action.

The company offers an attractive compensation package as well as strong opportunities for professional and personal development.

Interested?

UnikRecruitment assists with the recruitment process. Applications and inquiries will be handled confidentially, and candidates will be assessed on an ongoing basis. The process will close when the right candidate has been identified.

For further information about the position, please contact Michael Kjærgaard, CEO & Owner, UnikRecruitment, on +45 2222 4000 or by email at mk@unikrecruitment.dk.