E-Commerce Manager, Gregory

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1、E-Commerce Business Management

Take full ownership of Gregory China’s e-commerce business performance across Tmall, JD.com, and Douyin
Develop and execute annual and quarterly e-commerce business plans aligned with overall brand strategy
Drive GMV growth, profitability, and key performance indicators (traffic, conversion, AOV, repeat rate)

2、Platform Operations

Independently manage daily operations of all e-commerce platforms, including product listing, content updates, campaign setup, and platform compliance
Optimize product assortment, pricing, promotions, and merchandising strategies based on sales performance and market trends
Ensure smooth execution of major e-commerce campaigns (e.g., 6.18, Double 11, Double 12)

3、Channel Strategy & Growth

Develop platform-specific strategies for Tmall, JD, and Douyin to maximize channel potential
Identify new growth opportunities including live streaming, content commerce, and new traffic channels
Work closely with platform partners and agencies to improve store performance

4、Data Analysis & Reporting

Monitor and analyze key performance metrics across platforms
Provide regular performance reports and actionable insights to management
Use data to continuously optimize traffic acquisition, conversion, and customer retention

5、Cross-functional Collaboration

Collaborate with marketing, retail, merchandising, and supply chain teams to ensure integrated business execution
Work with marketing team to align campaign messaging and brand image across all online channels
Partner with logistics and inventory teams to ensure product availability and operational efficiency

6、Brand & Consumer Experience

Ensure consistent and premium brand presentation across all e-commerce platforms
Optimize online consumer journey and improve customer experience
Manage customer feedback and platform service quality

Bachelor’s degree or above in E-Commerce, or related field
Minimum 5+ years of experience in e-commerce operations, preferably within fashion, outdoor, or lifestyle industry
Proven hands-on experience managing Tmall and JD.com; Douyin experience is a strong plus
Strong understanding of China’s e-commerce ecosystem and platform mechanics
Data-driven mindset with strong analytical skills
Ability to work independently and take ownership under a fast-paced environment
Strong communication and stakeholder management skills
Fluent in English and Chinese (both written and spoken)

See also