East Malaysia Regional Manager (Sarawak/Industrial)

Key Responsibilities:

Lead the overall operations and commercial performance of the regional branch, ensuring achievement of revenue, profitability, and business objectives.
Develop and execute regional business plans to drive sales growth, market penetration, and customer acquisition.
Monitor branch performance, sales targets, margins, expenses, and key KPIs, taking corrective actions where required.
Identify new business opportunities and develop strategies to strengthen the branch's market position.

Lead the sales team in developing new accounts, expanding existing customers, and achieving assigned sales targets.
Develop strategies to grow sales across industrial, OEM, MRO, distributors, and other relevant customer segments.
Identify potential customers and market opportunities through regular market visits, networking, and competitor analysis.
Drive solution-based selling by understanding customer requirements and recommending appropriate bearing and mechanical solutions.

Build and maintain strong relationships with key customers, distributors, dealers, and strategic accounts within the region.
Personally manage and develop high-value or strategic accounts to maximize revenue and long-term business opportunities.
Lead commercial negotiations covering pricing, contracts, payment terms, and other business requirements.
Ensure high levels of customer satisfaction and proactively resolve commercial or service-related issues.

Develop and strengthen relationships with distributors, dealers, and channel partners across the assigned territory.
Identify opportunities to expand distribution coverage and improve product availability within the region.
Monitor distributor performance, inventory levels, sales activities, and market coverage.
Work closely with channel partners to develop joint sales initiatives and market development programs.

Oversee branch inventory management to ensure appropriate stock availability while minimizing excess and slow-moving inventory.
Work closely with Supply Chain and Warehouse teams to improve stock planning, order fulfilment, and delivery performance.
Ensure branch processes, policies, and operational standards are consistently followed.
Monitor stock movement and identify opportunities to optimize product mix based on regional demand.

Lead, motivate, and develop the branch's sales and operational teams to achieve business objectives.
Establish clear KPIs and performance expectations while providing coaching and regular performance feedback.
Develop the team's product knowledge, sales capabilities, customer management, and commercial skills.
Foster a collaborative, accountable, and results-oriented branch culture.

Monitor regional market trends, competitor activities, customer requirements, and industry developments.
Provide management with regular updates on sales performance, market opportunities, competitive activities, and business risks.
Analyse sales and customer data to identify growth opportunities and improve commercial decision-making.

Bachelor's Degree or Diploma in Business, Engineering, Mechanical Engineering, Sales & Marketing, or a related discipline.
Minimum 8–12 years of experience in sales, business development, or branch management, preferably within the bearings, industrial equipment, MRO, mechanical power transmission, engineering, or industrial products sector.
At least 3–5 years of experience in a leadership or managerial capacity, with experience managing sales teams and branch operations.
Proven track record of achieving sales targets, developing new accounts, and growing regional business.
Experience managing distributors, dealers, OEMs, industrial customers, and key accounts is highly advantageous.

Strong understanding of bearings and mechanical/industrial products and their applications.
Good knowledge of industrial customer segments such as manufacturing, automotive, machinery, steel, power generation, food manufacturing, and general industrial sectors.
Strong commercial acumen with proven negotiation and business development capabilities.
Excellent understanding of sales pipeline management, forecasting, pricing, and margin management.
Strong analytical and problem-solving skills with the ability to interpret sales and business performance data.
Proficiency in Microsoft Office and CRM/ERP systems.

Strong leadership and people management capabilities.
Excellent communication, negotiation, presentation, and interpersonal skills.
Customer-focused, commercially driven, and results-oriented.
Strong business development mindset with the ability to identify and capitalize on new opportunities.
Proactive, independent, and comfortable working in a target-driven environment.
Willingness to travel extensively within the assigned region to meet customers, distributors, and business partners.