Email Marketer

The core responsibilities for the job include the following:

Email Campaigns and Marketing Technology:

• Plan, execute, and manage email campaigns using platforms such as Netcore, Brevo, and Sendy.
• Manage campaign setup, audience segmentation, automation, and email deliverability.
• Handle technical aspects such as SPF, DKIM, DMARC, and domain authentication.
• Monitor campaign performance, including delivery rates, open rates, click-through rates, bounces, and conversions.

Database Management and Marketing Tools:

• Manage and maintain marketing databases, ensuring data accuracy and quality.
• Use email verification and debouncing tools to clean databases and improve deliverability.
• Manage PhantomBuster for prospecting, data extraction, and lead generation.
• Maintain updated prospect lists and ensure effective database segmentation.

Campaign Tracking and Reporting:

• Set up and monitor campaign tracking to measure performance and engagement.
• Prepare campaign reports and analyze results to identify improvement opportunities.
• Track campaign responses and conversions to support marketing goals.

Requirements:

• Hands-on experience with email marketing platforms such as Netcore, Brevo, or Sendy.
• Knowledge of email deliverability, domain authentication, and database cleaning.
• Experience with email verification and debouncing tools.
• Working knowledge of PhantomBuster and prospect database management.
• Strong analytical skills and campaign reporting capabilities.
• B2B or SaaS email marketing experience will be an added advantage.