Email Marketing Specialist

We are seeking an experienced Email Marketing Specialist to join our dynamic marketing team in Haryana. The ideal candidate will have a strong background in email marketing strategies and tools, with a focus on driving engagement and conversions through effective campaigns. As an Email Marketing Specialist, you will be responsible for designing, implementing, and optimizing email marketing campaigns that align with our business objectives. Key Responsibilities: - Develop and execute email marketing strategies to increase customer engagement and retention. - Utilize platforms such as Salesforce Marketing Cloud, Marketo, and HubSpot to manage and automate campaigns. - Conduct A/B testing to optimize email performance and improve open and click-through rates. - Segment email lists based on customer behavior and preferences to deliver personalized content. - Collaborate with the design team to create visually appealing email templates using HTML and CSS. - Analyze campaign performance metrics and provide insights for continuous improvement. - Stay updated with the latest trends and best practices in email marketing and automation. Required Skills: - Proficiency in email marketing platforms including Salesforce Marketing Cloud, Marketo, and HubSpot. - Strong knowledge of advanced SQL for data analysis and segmentation. - Experience in campaign management and automation. - Familiarity with A/B testing methodologies and tools. - Ability to create engaging email content and design using HTML and CSS. - Excellent analytical skills to interpret data and make data-driven decisions. - Strong communication and collaboration skills to work effectively within a team. If you are passionate about email marketing and have a proven track record of successful campaigns, we would love to hear from you. Join us in driving our marketing efforts to new heights!