Email Marketing Specialist

Job brief

The Email Marketing Specialist will work with the marketing team to develop and execute email campaigns that support business objectives. They will be responsible for creating targeted email lists, designing email templates, writing compelling copy, and analyzing campaign performance. The goal of this position is to create successful email campaigns that nurture leads and engage with customers.

Requirements

• Bachelor's degree in marketing or a related field
• 2+ years of experience in email marketing
• Experience with email marketing platforms (e.g., HubSpot, Mailchimp)
• Familiarity with HTML and CSS
• Strong writing and analytical skills

Responsibilities

• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices