Email Marketing Specialist (Talent pool)

Job: Email Marketing Specialist
Remote: Philippines/LATAM/EE
Salary: USD $ based on experience
Industry: Marketing / sales

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Role Scope & Purpose

The Email Marketing Specialist is responsible for planning, building, and optimizing email marketing programs that drive engagement, retention, and revenue. This role manages the full lifecycle of email campaigns - from strategy and segmentation to copywriting, design coordination, deployment, and performance analysis. The Email Marketing Specialist ensures that every send is targeted, personalized, and aligned with broader marketing objectives, while maintaining high deliverability and list health standards.

Key Responsibilities

• Plan and execute email marketing campaigns including promotional sends, automated flows, newsletters, and lifecycle sequences.
• Build and manage email automations (welcome series, abandoned cart, post-purchase, re-engagement, etc.).
• Develop segmentation strategies to deliver targeted, personalized content to the right audiences.
• Write email copy and work with designers on email template creation, ensuring mobile responsiveness and on-brand design.
• Manage email list health - list cleaning, suppression management, and deliverability monitoring.
• A/B test subject lines, send times, content, and CTAs to continuously improve performance.
• Analyze and report on email performance metrics (open rate, CTR, conversion rate, revenue per email, unsubscribe rate).
• Ensure compliance with email regulations (CAN-SPAM, GDPR, CASL, etc.).
• Collaborate with content, paid media, and product teams to align email with broader campaign strategies.
• Stay current with email marketing best practices, deliverability guidelines, and platform updates.