European Markets- Senior Sales Manager

Job Description

As the European Markets Manager at CAS Auto GmbH, you will lead the development and execution of sales strategies across European markets, with a primary focus on the General Motors (GM) distribution initiative with responsibility extending to non-GM brands.

This role is responsible for driving market expansion, establishing and meeting sales targets and KPIs, and overseeing a team of three sales professionals to ensure achievement of commercial objectives. The ideal candidate is a strategic, results-driven leader with strong automotive industry experience, commercial acumen, and a proven ability to develop high-performing teams.

Job Responsibilities

Sales Strategy & Market Development

• Develop and execute European sales strategies aligned with company objectives and growth targets.

• Identify market opportunities, analyze industry trends, and develop strategies to expand the dealer distribution network.

• Establish regional sales objectives and action plans to drive revenue growth and market penetration.

• Evaluate market performance and adjust strategies to maximize results.

Team Leadership & Performance Management

• Lead, coach, and manage a team of three sales professionals across European markets.

• Establish clear sales targets, KPIs, and performance expectations for each team member.

• Monitor inventory, sales pipelines, forecasts, and individual performance against established objectives.

• Conduct regular performance reviews, identify areas for improvement, and implement corrective action plans.

• Foster a results-driven culture focused on accountability, collaboration, and continuous improvement.

• Drive achievement of vehicle sales, revenue, and payment collection targets.

Dealer Network & Commercial Oversight

• Oversee dealer acquisition, onboarding, and network expansion across European territories.

• Support strategic dealer negotiations and maintain relationships with key commercial partners.

• Monitor dealer performance, engagement, and retention to ensure sustainable growth.

Cross-Functional Collaboration & Reporting

• Collaborate with logistics, finance, and operations to align sales strategies with inventory and distribution capabilities.

• Provide senior leadership with regular updates on sales performance, KPIs, market trends, and growth opportunities.

• Identify operational challenges and implement solutions to improve commercial performance.

Job Skills & Qualifications

• Minimum of 7–10 years of sales experience, preferably within the automotive industry or vehicle distribution.

• At least 3 years of experience leading sales teams or managing regional markets preferred.

• Proven ability to develop sales strategies, establish KPIs, and consistently achieve revenue targets.

• Strong understanding of European automotive markets, dealership networks, and distribution models.

• Experience with sales forecasting, performance management, and market expansion.

• Excellent leadership, negotiation, analytical, and relationship-building skills.

• Strong business acumen with the ability to translate strategic objectives into measurable results.

• Proficiency in English required; additional European languages preferred.

• Willingness to travel throughout Europe as needed.