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Event & Marketing Coordinator

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Description

Event Marketing & Social Media

  • Develop and execute a marketing plan for each Houston Business Journal event in partnership with the Event Director.
  • Create engaging, creative and timely social media content promoting events, nominations, honorees, speakers, sponsors and other event-related initiatives.
  • Maintain a consistent social media calendar for events, with content planned and scheduled in advance for review.
  • Create approximately 1–2 creative event-related social media posts per platform each business day, based on the active event calendar and marketing needs.
  • Identify opportunities for new social content, including behind-the-scenes content, honoree and speaker spotlights, countdowns, event-day content and post-event recaps.
  • Assist with capturing and posting social content onsite at events.
  • Coordinate event email marketing, print advertising, website promotion and other marketing efforts.
  • Submit and manage internal requests for event-related email, digital and print creative.
  • Ensure event branding and messaging are accurate and consistent across all platforms.
  • Identify and help build relationships with community and promotional partners to expand event awareness and reach.

Event Registration & Digital Platforms

  • Create, maintain and update online event registration pages.
  • Ensure event pages accurately reflect current sponsors, speakers, honorees, schedules and event information.
  • Make updates throughout the event cycle as information changes.
  • Assist attendees with registration questions and provide excellent customer service.
  • Help manage nomination-related customer service and inquiries for awards programs.

Honoree, Speaker & Sponsor Coordination

  • Serve as a primary point of communication for event honorees throughout the awards process.
  • Support sponsor communication, registration and fulfillment of event-related benefits.
  • Maintain accurate sponsor, speaker, honoree and event trackers.
  • Coordinate with community partners regarding tickets, promotional commitments and event deliverables.
  • Work closely with the editorial team to collect honoree information and materials needed for special publications and event coverage.

Event Planning & Execution

  • Work closely with the Event Director to brainstorm themes, experiences, décor and creative elements for Houston Business Journal events.
  • Assist with event preparation, including name badges, table signs, programs, awards, signage, sponsor materials, photo backdrops and other event collateral.
  • Manage event registration and check-in onsite.
  • Assist with event load-in, setup, execution and load-out.
  • Help ensure sponsor displays, signage and other onsite benefits are executed correctly.
  • Provide professional, welcoming customer service to attendees, honorees, speakers, sponsors and partners.
  • Be prepared to assist wherever needed during live events in a fast-paced environment.

Event Administration & Organization

  • Maintain shared event calendars, timelines, trackers, communications and planning documents.
  • Submit design and marketing requests early in the planning process and manage them through completion.
  • Proof event materials for accuracy before final production.
  • Coordinate administrative event needs, including printing name badges and table signs, ordering awards and creating event programs.
  • Organize event photography and distribute photos to appropriate internal and external contacts.
  • Work with the sales team following events to assist with sponsor recaps and fulfillment reporting.
  • Maintain organized event files and historical information for future planning.

Skills

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