Events Marketing Manager

Compensation: $40k – $65k

About i-Genie.ai

is the most exciting emerging technology platform in the consumer insights industry, upending the multi-billion-dollar consumer survey industry with modern AI and NLP techniques that gather rich data from the billions of Google searches, social media and video posts, and product reviews online. Founded by consumer insight industry legend Stan Sthanunathan, who headed Consumer Insights for Unilever, i Genie.ai is already working with Coca-Cola, Haleon, Bayer, Danone, L'Oréal, Unilever and Kenvue, where over 1,500 employees gather i Genie.ai insights and query its data via LLM every week. i Genie.ai is a growing team of the most accomplished technologists and business minds in the retail and consumer insights industry, and is growing rapidly across sales, engineering, data and marketing roles.

The Role

As Events Marketing Manager, you will own i Genie.ai's entire events programme: the industry conferences where our buyers gather, the events we host ourselves and the webinar series that puts our clients, partners and experts in front of senior insight, marketing and brand leaders. Your mission is to make i Genie.ai the most visible and credible voice in AI-powered consumer intelligence, and to turn that visibility into measurable pipeline. Marketing already originates half of our new pipeline, and events are how we grow that further. You will work closely with Marketing, Sales and our leadership team, and shape how events run at i Genie.ai as the program scales.

Key Responsibilities

Industry Events

• Build and run an annual industry events plan across the US, Europe and APAC, prioritising the conferences that matter most to our buyers, including IIEX, Esomar, Quirk's and Greenbook
• Win speaking slots and panel places for i Genie.ai leaders and clients, so we are on the stage as well as on the floor
• Negotiate sponsorship packages and own on-site presence end to end, from stand and collateral to team briefings and on-site meeting schedules with Sales

Owned Events

• Design and deliver a programme of i Genie.ai hosted events, including executive roundtables, client dinners and in-person briefings, that bring senior buyers and clients together
• Own every event end to end: concept, budget, venue, invitations, run-of-show, logistics and post-event follow-up
• Fill every room with the right people through targeted invitations, partner co-promotion and paid amplification where relevant

Webinars

• Run a regular webinar series that consistently attracts senior insight, marketing and brand leaders from enterprise consumer brands
• Take each webinar from idea to on-demand asset: topic development with Marketing, speaker sourcing, promotion, rehearsal and production
• Grow registrations, live attendance and on-demand views quarter on quarter

Speakers

• Build a bench of external speakers, including client practitioners, industry experts and partners, who want to share a stage with i Genie.ai
• Source, secure and brief speakers for conference sessions, owned events and webinars, and prepare our internal leaders to present with confidence

Awards & Recognition

• Identify the awards and rankings where i Genie.ai should be recognised, such as the Esomar Awards, Quirk's Awards and GRIT Business & Innovation Report, and build an annual submissions calendar
• Own every entry, from story selection to sign-off, and turn every shortlisting or win into content
• Spot wider opportunities, such as judging panels, that raise i Genie.ai's profile

Pipeline & ROI

• Deliver a consistent flow of qualified leads for Sales, making sure every conference, hosted event and webinar opens new conversations with the right buyers at our target accounts
• Hand Sales a graded lead list within 48 hours of every event, with context on intent signals gathered on the day
• Own the events budget and calendar, planning at least two quarters ahead, and report pipeline sourced, pipeline influenced and cost per qualified lead to decide where we invest next

Outcomes

• Double webinar audiences, growing average registrations from 150 to 300 per webinar while increasing the percentage that are in our ideal customer profile (ICP)
• Double i Genie.ai from 15 to ~30 events per year (industry events, client dinners and webinars) while increasing follow-up meetings and pipeline by 50% per event.
• Create a clear business case for the right-sized investment in each event type for years 2 and beyond
• Secure 8 speaking slots for i Genie.ai leaders and clients at tier-one industry conferences

Experience

• 6+ years of B2B events marketing experience, including owning a multi-format events program (industry conferences, hosted events and webinars) end to end
• Bachelor's degree in Marketing, Communications, Business or a related field
• Experience in market research, consumer insights or B2B SaaS is very much valued
• Experience at major insights industry events such as IIEX, Esomar, Quirk's and Greenbook, with an existing network of organisers and industry contacts
• A proven track record of building webinar programs that attract senior enterprise audiences
• Demonstrated ability to source, secure and brief senior speakers, including client-side practitioners at enterprise brands
• Experience owning an events budget, negotiating sponsorships and managing agencies and suppliers across multiple markets
• A track record of connecting events to pipeline, with confidence in lead capture, attribution and ROI reporting. Hubspot experience a plus.
• Strong understanding of how insight, marketing and brand teams at enterprise consumer companies work, and what they want from an event is preferable.

Skill Requirements

• Excellent written and verbal communication, from a crisp speaker brief and a compelling invitation to a confident run-of-show
• Exceptional project management, with the ability to run several events across time zones at once without dropping detail
• Proficiency in HubSpot (or similar CRM), webinar platforms (Zoom, Teams) and event registration tools is preferable
• Willingness to travel for industry and hosted events
• Self-motivated, with the ability to work remotely and independently in a fast-paced, dynamic environment and accel passed set goals as a default mindset
• A self-starter who can build and scale an events function, knowing when to draw on executives and subject-matter experts
• Genuine curiosity about AI and consumer insights