F&B Sales Manager - La Festa Phu Quoc, Curio Collection by Hilton

Sales & Revenue Generation

· Proactively identify and develop new business opportunities for restaurant dining, group bookings, and events

· Drive sales for corporate lunches/dinners, social gatherings, celebrations, and buy-outs

· Manage and grow a portfolio of corporate and individual clients

· Achieve monthly and annual sales targets in line with business plans

· Take full ownership of social events, group dining, private functions, and restaurant buy-outs, actively driving demand and conversion across all food and beverage venues.

· Proactively develop and manage excursion, tour operator, and DMC-driven F&B business, creating structured offers and menus to capture group and leisure traffic.

· Design and implement event-led and group dining packages aligned with seasonal demand, cultural periods, and outlet capacity to maximize revenue and utilization.

· Collaborate closely with Hotel Sales, Concierge, Front Office, and Guest Relations teams to convert in-house guests, groups, and external leads into restaurant dining and events.

· Manage the event and group sales pipeline for restaurants, from lead generation to confirmation and operational handover, ensuring strong conversion, profitability, and guest satisfaction.

Account Management & Partnerships

· Build and maintain strong relationships with key corporate accounts, event planners, and local partners

· Negotiate contracts, menus, and pricing in collaboration with Culinary and Operations teams

· Develop strategic partnerships to increase footfall and brand exposure

Marketing & Brand Positioning

· Work closely with Marketing and F&B teams to promote seasonal offers, promotions, and special events

· Support digital and social media initiatives by contributing sales-driven content and campaigns

· Represent the restaurant(s) at networking events, trade shows, and industry functions

F&D Reservations Management

· Oversee the F&B Reservations team, ensuring efficient handling of all restaurant reservations, group dining inquiries, and special event bookings

· Ensure reservation standards, response times, and guest communication align with brand and service expectations

· Work closely with Restaurant Managers to manage availability, special requests, VIP bookings, and large parties

· Analyze reservation trends, demand patterns, and booking data to support sales strategies and forecasting

· Lead, coach, and develop the F&B Reservations team to deliver consistent service excellence

· Set clear objectives, monitor performance, and ensure alignment with overall sales and revenue goals

Coordination & Operations Support

· Act as the main point of contact for restaurant-related sales inquiries

· Ensure seamless handover of confirmed business to Operations teams

· Follow up on guest feedback and ensure high satisfaction and repeat business

Reporting & Analysis

· Track sales performance and prepare regular reports on revenue, market trends, and opportunities

· Maintain accurate records in CRM and sales systems

· Analyze market competition and recommend strategies to maintain a competitive edge

Qualifications & Experience

· Minimum 3–5 years of experience in F&B sales, restaurant sales, or hospitality sales

· Experience in luxury hotels or high-end restaurants preferred

· Proven track record of achieving sales targets

· Fluency in English; additional languages are an advantage

Key Performance Indicators

· Restaurant sales revenue vs target

· Number of new accounts secured

· Repeat business and client retention

· Event conversion ratio

· Guest satisfaction related to sales-driven bookings

· Reservations conversion rate

· Response time and accuracy of reservations handling

· Guest satisfaction related to booking experience