Field Marketing Manager

Field Marketing Manager

(Montreal, QC / Pittsburgh, PA)

Founded in 2000, Ivalua is a global leader in cloud-based spend management software.

COMPANY OVERVIEW

At Ivalua, we are a global community of experts convinced that digital transformation makes supply chains more sustainable and resilient, while improving collaboration with suppliers.

We achieve this through our cloud-based spend management platform, which enables hundreds of major brands to manage their spending and suppliers while optimizing their profitability, ESG (Environmental, Social, and Governance) performance, reducing risks, and improving productivity.

Driven by our passions and fueled by our shared ambitions, we empower ourselves to meet challenges and create impactful experiences for our customers and our partner ecosystem, while giving meaning to our teams.

Learn more at . Follow us on LinkedIn

THE OPPORTUNITY

CONTEXT:

Our marketing team is passionate and driven by team spirit and a love for collaboration. We aim for excellence and work collectively to innovate continuously and bring ever more value to the sales teams, with whom we collaborate closely.

THE ROLE: We are looking for a highly qualified Field Marketing Manager, with solid experience in event organization and digital campaign management, to drive marketing initiatives in Canada — one of our four commercial regions in North America. This role will play a key role in lead generation and strengthening our brand awareness through targeted marketing actions. The ideal candidate must demonstrate proven experience in implementing effective marketing strategies aligned with business objectives and fostering customer engagement. Fluency in English/French is required.

In addition to driving initiatives in Canada, this role may also involve supporting or taking charge of specific field events in the West America region to ensure consistent execution and optimal impact in key markets. This position reports to the Marketing Manager for North America.

YOUR MISSIONS

• Strategy Development: Design and implement comprehensive marketing strategies tailored to the needs of regional markets to generate new leads and fuel the pipeline.
• Field Event Management: Plan, organize, and execute high-impact field events (regional events, roundtables, conferences) to drive lead generation and strengthen customer relationships.
• Lead a flagship event of the "Procurement Innovation on Tour" series in your region, overseeing the organization from A to Z: program development, speaker coordination, venue selection, catering, and all other planning and logistics activities.
• Account-Based Marketing (ABM): Develop and deploy ABM strategies targeting key account segments; create personalized marketing programs addressing specific customer needs to foster lead generation and conversion of targeted accounts.
• Campaign Management: Design and lead integrated marketing campaigns in collaboration with product and digital marketing teams (events, webinars, digital initiatives) to generate leads and nurture customer relationships.
• Collaboration with Sales Teams: Work closely with sales leadership to understand market dynamics, customer needs, and sales goals, ensuring that marketing actions effectively support business objectives.
• Performance Analysis: Track and analyze the effectiveness of marketing initiatives using key performance indicators (KPIs) and make data-driven adjustments to optimize results.
• Budget Management: Manage the field marketing budget, ensuring efficient resource allocation and maximizing the return on investment (ROI) of marketing activities.

Travel 15 to 25% of the time expected

YOUR PROFILE

• 6+ years of marketing experience, including at least 3 years in field marketing.
• Proven experience in managing field events and implementing effective marketing programs that foster customer engagement and lead generation.
• 3+ years of experience in managing and organizing in-person events.
• ABM (Account-Based Marketing) Proficiency: Solid understanding of ABM principles and best practices, with successful experience in developing targeted campaigns.
• Project Management Skills: Excellent organizational and project management skills, with experience in coordinating multiple initiatives simultaneously.
• Analytical Mindset: Strong analytical skills to evaluate campaign performance and derive actionable insights for continuous improvement.
• Communication Skills: Excellent oral and written communication skills, with the ability to design impactful messages and engage diverse audiences.
• Collaboration and Teamwork: Proven ability to work collaboratively with different teams and ensure alignment between marketing and sales.
• Adaptability: Ability to thrive in a dynamic environment and adapt to changing priorities while remaining focused on key objectives.
• Creative Problem Solving: Innovative mindset and ability to design creative solutions to marketing challenges as well as identify new growth opportunities.
• Experience using HubSpot and ABM tools (such as Demandbase) is an asset.
• Bachelor's degree in marketing or a related field (Master's degree is an asset).
• Fluency in English is required, as we serve clients across Canada from our Montreal offices and a large portion of our activities are conducted in English; however, as much as possible, we will respect the employee's right to work in French.

Key Responsibilities:

• Field marketing expertise: Proven experience in managing field events and implementing high-performing marketing programs, fostering customer engagement and lead generation.
• ABM (Account-Based Marketing) proficiency: Solid understanding of ABM principles and best practices, with successful experience in developing targeted campaigns.
• Project management skills: Exceptional organizational and project management capabilities, with experience in coordinating multiple initiatives simultaneously.
• Analytical mindset: Strong analytical skills to evaluate campaign performance and derive actionable insights for continuous improvement.
• Communication skills: Excellent oral and written communication capabilities, with the ability to develop impactful messages and engage diverse audiences.
• Collaboration and teamwork: Proven ability to work collaboratively with different teams, foster consensus, and ensure alignment between marketing and sales.
• Adaptability: Ability to evolve effectively in a dynamic environment and adapt to changing priorities while remaining focused on key objectives.
• Creative problem solving: Innovative mindset and ability to design creative solutions to marketing challenges while identifying new growth opportunities.
• This position is essential to drive our field marketing strategy and ensure its alignment with our sales goals, particularly through impactful events and targeted ABM initiatives.

NEXT STEPS IN THE PROCESS

If your application matches the needs of this position, our qualified Talent team will contact you to schedule an initial screening interview. Take a step closer to achieving your goals: apply today! Our Talent team will support you at every step of the recruitment process, from preparation to finalization. They are here to support you! Our recruitment process is designed to assess your skills through a series of personalized interviews with internal collaborators involved in the role. Interviews will take place either via video conference or on-site during face-to-face meetings.

LIFE AT IVALUA

• Hybrid work model (3 days in the office per week)
• A team dedicated to pushing the boundaries of product innovation and technology
• Sustainable growth, private company
• A stable company that has been cash-flow positive for 10 years
• Weekly snacks and lunches at the office
• Gain autonomy to achieve your goals through enhanced team collaboration and increased creativity/productivity
• Unlock your full professional potential through our exceptional training and career development program
• Join a dynamic and international team composed of high-level professionals, experts in their respective fields. Collaborate with like-minded, passionate, and highly motivated individuals. Thrive in a truly diverse and inclusive environment where your unique contributions are highly valued
• Regular social events, competitive outings, team running, and musical activities
• Ivalua has been recognized by Comparably for the following ():

The strength of Ivalua lies in its people – that's you!

United by our values, we promote diversity and equity in the broadest sense to create an inclusive work environment. To help our customers make their supply chains more efficient, sustainable, and resilient, we rely on an international team with diverse backgrounds, skills, and perspectives. We believe in equal opportunity and view diversity as a driver of innovation: it fosters inclusion, creates a productive and friendly work environment, and offers fulfilling career opportunities to all Ivalua employees. Discover life at Ivalua through our captivating video! Dive into the heart of our unique company culture and see what daily life is like within our teams.