Field Marketing Manager

Zycus is hiring a Field Marketing Manager with experience in global events, on-ground marketing, and managing 3rd party sponsorships. Youll own event strategy, budget management, and ROI analysis while driving impactful field marketing programs that strengthen Zycus global presence.

Key Responsibilities:

1. Event Strategy:

- Shape and execute a comprehensive field marketing strategy aligned with our business objectives, targeting large enterprises.

2. Event Planning:

- Coordinate diverse on-ground marketing events, from 3rd party sponsorships to large-scale company events, ensuring a seamless blend of intimacy and experiential marketing.

3. Global Reach:

- Leverage your extensive global network and experience to enhance our presence in key markets worldwide.

4. Budget Management:

- Effectively manage and allocate budgets, maximizing the impact of marketing events.

5. Event Execution:

- Ensure flawless execution, overseeing logistics, venue selection, content creation, and attendee engagement.

6. ROI Analysis:

- Conduct thorough ROI analysis, providing insights for continuous improvement in event effectiveness.

7. Collaboration:

- Work closely with sales and marketing teams, aligning field marketing efforts with overall business strategies.

8. Stakeholder Engagement:

- Cultivate and maintain relationships with key stakeholders, including trade bodies, associations, event organizations, partners, vendors, and sponsors.

9. Innovation:

- Stay abreast of industry trends and infuse innovative marketing approaches into our events.

Skills and Expertise:

Qualifications & Experience:

- Bachelors degree in marketing, Event Management, Communications, or related field; Masters preferred.

- 4-8 years of experience in event marketing or corporate events in B2B SaaS or enterprise tech.

- Familiarity with CRM, marketing automation, and event promotion tools.

Why Should You Join Us?

1. Global Leader:

- One of only three Indian-origin product companies positioned as a Leader in Gartners Magic Quadrant, with global operations across 20+ offices and headquarters in India by design.

2. Industry Grand Slam:

- The only Indian company recognized across all major analyst platforms Gartner Magic Quadrant Leader, Forrester Wave, IDC MarketScape, and Gartner Customers Choice.

3. Strong Brand Momentum:

- Zycus continues to aggressively invest in global marketing, with Merlin AI frequently cited by Gartner clients as a key reason for engagement.

4. High-Impact Role:

- Lead one of the procurement industrys most prestigious flagship events, shaping brand perception among CXOs, analysts, and global enterprises.

5. Category-Shaping Opportunity:

- Work in a fast-paced, innovation-driven environment where experiences are designed to drive measurable business impact, not just visibility.