Field Sales Lead

Role Purpose

The Field Sales Lead will lead field-based sales execution for the Lease-to-Own driver programme, driving direct, on-the-ground engagement and team performance across an assigned territory.

The role will be responsible for driving revenue and market growth by leading a team of field sales executives who generate and convert leads for the Lease-to-Own driver programme at boda boda stages, matatu termini, and other high-traffic locations.

This role combines hands-on field selling, team leadership, territory management, and route-to-market execution.

Key Responsibilities

Team Leadership & Territory Management

Lead, coach, and performance-manage a team of field sales executives across an assigned territory.
Own the territory's sales targets, including driver sign-ups, lead conversion, and pipeline retention for the Lease-to-Own programme.
Design and execute daily and weekly journey plans (beat plans) to maximise coverage of boda boda stages, matatu termini, and other high-traffic locations.
Conduct regular field visits and joint calls to observe sales representatives, provide on-the-spot coaching, and reinforce selling standards.

Lead Generation & Conversion

Build and maintain relationships with boda boda associations, matatu SACCOs, and other channel partners within the assigned territory.
Coordinate with the Digital & Social Media team to align on-the-ground recruitment drives with digital lead-generation campaigns.
Monitor competitor activity and market trends within the territory and provide relevant insights to sales and marketing leadership.
Support the team in identifying and converting qualified prospective drivers into Lease-to-Own customers.

Reporting & Compliance

Track and report daily and weekly sales performance, funnel health, and territory execution metrics through the CRM.
Ensure adherence to Lease-to-Own pricing, eligibility, and onboarding guidelines in the field.
Manage territory budgets, incentive schemes, and expense approvals in line with company policies and procedures.
Maintain accurate and timely sales and customer records.

Team Development

Recruit, onboard, and train new field sales hires.
Identify high-performing team members and support their development and progression.
Provide ongoing coaching and feedback to improve individual and team performance.
Partner with Operations to resolve vehicle availability and handover issues affecting sales.

Performance Metrics

Success in this role will be measured through:

Driver sign-ups and lead conversion rate against territory targets.
Team productivity and beat-plan adherence.
Territory revenue and Lease-to-Own pipeline health.
Field team retention and coaching effectiveness.
CRM reporting accuracy and timeliness.

Requirements

Bachelor's degree or diploma in Business, Sales, Marketing, or a related field.
3–6 years of progressive field sales experience, including at least 2 years of experience leading a sales team.
Experience in mobility, fintech, asset financing, or a related sector will be an added advantage.
Proven experience working in a target-driven sales environment.
Experience managing and developing field-based sales teams is highly desirable.

Skills & Competencies

Strong team leadership, coaching, and performance-management skills.
Strong negotiation and relationship-building skills, particularly with channel partners and community stakeholders.
Data-literate and comfortable using CRM systems and sales dashboards to monitor performance and drive action.
Strong communication and interpersonal skills.
Resilient, self-motivated, and able to work independently in a field-based environment.
Strong territory planning, organisation, and execution skills.
Ability to analyse sales performance and translate insights into practical action plans.
Valid driver's licence and willingness to travel extensively within the assigned territory.

Benefits

An opportunity to lead field growth for a fast-growing electric mobility company.
Performance-linked incentives in addition to the base salary.
Career growth opportunities within Greenwheels' Sales function.
An opportunity to contribute to the growth of sustainable and accessible urban mobility in Kenya.

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