Firearms Sales Associate

Reports to: General Manager

POSITION SUMMARY

The Firearms Sales Associate is responsible for providing exceptional client service, maintaining strong product knowledge, and ensuring full compliance with all federal and state firearms regulations. This position plays a vital role in creating a positive client experience through informed sales support, education on firearms safety, and effective collaboration with team members.

A solid working knowledge of firearms, or the ability and willingness to be trained, is essential for success in this role.

PRIMARY ACCOUNTABILITIES

Achieves Results

• Engage with clients through multiple channels, including in-person, phone, email, and live chat.
• Respond promptly and professionally to client inquiries, concerns, and complaints, striving for effective and timely resolution.
• Assist clients with placing orders, tracking shipments, and processing returns or exchanges.
• Develop and maintain a thorough understanding of the company’s firearms and related products to meet client needs.
• Educate clients on product features, benefits, and safe handling practices.
• Identify opportunities to cross-sell or upsell firearms, accessories, memberships, and range services.
• Stay current with new product releases, market trends, and industry best practices.
• Support client satisfaction initiatives through follow-up, surveys, and retention efforts.

Operational Excellence

• Accurately record client interactions, transactions, and feedback in company systems.
• Enter and update client information in databases; generate reports summarizing sales activity and client trends.
• Maintain accuracy in all POS transactions and uphold compliance with company policies and firearms sales regulations.
• Ensure all documentation, including federal Form 4473 and other compliance records, is completed accurately and in accordance with ATF requirements.
• Adhere to all company policies, range safety protocols, and state/federal regulations regarding firearms sales and handling.
• Participate in ongoing training programs, product education, and skill development opportunities.
• Provide feedback to management regarding operational improvements and client service trends.
• Maintain store and display organization, ensuring merchandise is well-stocked, secure, and presented to brand standards.

Relationships

• Build and maintain positive, professional relationships with clients, VIP members, and the general public.
• Collaborate with team members and other departments to ensure a seamless and informed client experience.
• Foster a respectful, supportive, and teamwork-driven environment across departments.
• Professionally and discreetly de-escalate difficult or tense situations with clients or staff.
• Represent Frontier Justice’s core values of faith, family, and freedom in all client interactions.