Founding Growth & Distribution Lead

Compensation: 2.0% – 5.0%

CTX is building infrastructure for moving and accessing digital assets.

Today, CTX is a live non-custodial crypto trading product. We are improving the product while building toward a much larger infrastructure vision.

Compensation: Equity-based founding opportunity. CTX is currently pre-funding and this role does not currently include cash salary.

We are looking for a founding growth and distribution leader who can help take CTX from an early product with limited awareness to a product with a real user base, community, partnerships, and distribution engine.

This is not a social media manager role.

You will work directly with the founder and take ownership of how CTX reaches users, builds relationships, develops partnerships, and grows its presence in the market.

You will have significant freedom to determine what works. If X is the best channel, build X. If partnerships are the best channel, build partnerships. If communities, content, integrations, referrals, or another approach works better, pursue it.

What you'll do

• Develop and execute CTX's growth and distribution strategy. • Build CTX's presence across relevant social, community, and industry channels. • Develop the company's content and communication strategy alongside the founder. • Identify and build relationships with creators, communities, wallets, protocols, applications, infrastructure companies, and other potential partners. • Develop partnerships and integrations that can create meaningful distribution for CTX. • Build repeatable acquisition channels rather than relying on one-off campaigns. • Design experiments to determine which channels and messages produce real users. • Analyze the full funnel from discovery to activation, usage, retention, and referrals. • Develop CTX's community and help turn early users into advocates. • Identify opportunities for product-led growth and referral loops. • Represent CTX in relevant communities, events, conversations, and partnerships. • Work closely with the founder and engineering team to turn user and market feedback into product improvements. • Eventually help build and manage a small growth, partnerships, and marketing team.

What we're looking for

• Demonstrated ability to grow a product, company, community, audience, or business from an early stage. • Strong understanding of distribution and how products acquire users. • Excellent communication and relationship-building skills. • Ability to identify opportunities and turn them into actual partnerships or users. • Strong analytical thinking. You should care about activation, retention, conversion, and actual usage rather than vanity metrics alone. • Entrepreneurial and highly self-directed. • Comfortable starting from almost nothing and building the system yourself. • Strong understanding of crypto and its ecosystem. • Familiarity with wallets, protocols, exchanges, DeFi, payments, or financial infrastructure is highly valuable. • Strong writing and storytelling ability. • Comfortable working directly with a founder and challenging assumptions when necessary. • High ownership. You will not be given a detailed playbook. You will be expected to create one.

What we're not looking for

We are not primarily looking for someone whose main skill is posting content.

We want someone who understands that distribution is a business function.

The goal is not simply to increase followers. The goal is to build channels that consistently bring the right people into CTX, turn them into users, and create durable growth.

What you'll get

• Work directly with the founder from the earliest stage. • Significant influence over CTX's growth strategy and brand. • Ownership of the company's distribution engine. • Founding-team level responsibility and equity. • Freedom to experiment and build without unnecessary bureaucracy. • Remote-first environment with substantial autonomy. • The opportunity to help build the growth and business development organization from the ground up.

This is an unusually early opportunity. CTX currently has very little distribution, which means the person joining this role will have the opportunity to build it rather than inherit an established machine.

If you enjoy taking something from almost zero and figuring out how to make people care about it, we'd like to hear from you.