GEC Digital Ops Executive

Brief Intake & Campaign Planning

● Receive new campaign briefs from Manager or directly from the client using GEC Digital's standardised Brief Intake Form

● Conduct a 30-minute brief clarification call with the client within 24 hours of brief receipt — confirm objectives, target audience, geography, budget, timeline, success metrics, and approval process

● Document the confirmed brief in Zoho CRM and Google Drive — shared with designated manager and the client for sign-off before any work begins

● Build the Campaign Plan document for every brief: channel mix, content requirements, execution timeline with milestones, in-house vs. partner resource decision, deliverables list, and reporting cadence

● Present the Campaign Plan to Manager for approval before client presentation; present to client for sign-off; no execution begins without a signed-off Campaign Plan

2. In-House vs. Partner Execution Decision

● Assess each campaign's resource requirements against current CSC team capacity

● For in-house delivery: brief the Campaign & Social Exec (social/content), Outreach Executives (outbound calling/email), or Research Analyst (data/research) as appropriate; own the internal project timeline

● For partner delivery: select from GEC Digital's approved partner network; issue a clear written partner brief; manage the partner to the agreed timeline; QA all partner output before client delivery

● Maintain the Partner Network Register in Zoho CRM: partner name, capability, pricing, performance rating, contact; update after every engagement

● Hybrid campaigns (in-house + partner): manage both streams simultaneously; ensure integrated delivery and consistent quality

3. Campaign Execution Management

● Own the campaign execution timeline — track every milestone; chase delays proactively before they become problems

● For Demand Spark campaigns: oversee ABM list quality (Research Analyst), outreach sequence build (in-house or partner), campaign launch via Brevo/WATI/LinkedIn, lead flow management into Zoho CRM

● For Engage Flow campaigns: manage content calendar, brief writers, review all content against client brand guidelines before submission, manage client review and approval cycles, publish or brief the Campaign & Social Exec to publish

● For Channel Pulse campaigns: coordinate directly with the client's channel/partner team; manage co-marketing asset production; distribute partner toolkits; track partner programme uptake

● Flag any scope changes, timeline risks, or budget overruns to Manager within 24 hours — never let a client discover a problem before Manager does

4. Client Communication & Account Management

● Be the day-to-day operational contact for all active GEC Digital client accounts — respond to client messages within 4 business hours

● Send a weekly campaign status update to each active client — every Friday, without exception: work completed this week, work in progress, any items needing client input, next week's plan

● Manage the client approval process for all deliverables — brief, campaign plan, content, reports; track approvals in Zoho CRM; chase outstanding approvals politely but persistently

● Flag upsell and expansion opportunities to Manager: when a client's campaign is performing well, identify the next logical service or add-on and brief Manager for a commercial conversation

● Manage client NPS — send a brief satisfaction check-in at the midpoint and end of every campaign; escalate any dissatisfaction to Manager immediately

5. Campaign Performance Reporting

● Produce a mid-campaign performance report at the halfway point of every campaign — delivered to the client within 48 hours of the agreed midpoint date

● Produce the final campaign performance report within 7 working days of campaign end — includes: delivery against KPIs, lead quality analysis, channel performance breakdown, recommendations for the next campaign

● Maintain a live campaign dashboard in Zoho CRM Analytics for Team Lead— real-time view of all active campaigns, MQL counts, delivery status

● Contribute to the weekly Tuesday GEC Digital performance call with Lead: active campaigns status, client health, resource issues, pipeline of upcoming campaigns

6. GEC Digital Lead Gen Support (Secondary)

● When capacity allows, support the Research Analyst in building ABM target lists for GEC Digital's own demand generation — this is secondary to client delivery

● Review HOT lead alerts from the Lead Scoring Agent and prepare pre-call briefing documents for Manager discovery calls — within 4 hours of request

Requirements

Must-Have

● 3–5 years in B2B marketing operations, campaign management, account management, or digital agency project management

● Demonstrated experience managing multiple client campaigns simultaneously — able to hold 6–8 active projects without dropping quality

● Experience briefing and managing external partners or freelancers — content writers, designers, media buyers, data vendors

● Strong written and spoken English — client-facing communication must be professional and credible

● Proficiency with project management tools and CRM systems (Zoho CRM, Salesforce, HubSpot, or similar)

● Experience with email marketing platforms (Brevo, Mailchimp, or similar) — able to build and review sequences, not just brief others

● Analytical enough to read a campaign performance report and identify what is and isn't working

Strongly Preferred

● Experience in B2B technology demand generation — understanding of how tech vendors think about pipeline, MQLs, and ROI

● Familiarity with MENAT and/or APAC technology vendor landscape (cybersecurity, cloud, networking, AI)

● Experience with ABM (Account-Based Marketing) methodology and multi-touch outreach sequences

● Exposure to LinkedIn Sales Navigator, WATI (WhatsApp Business API), or equivalent outreach tools

● Understanding of content marketing — able to assess content quality, brief writers effectively, and review content against a target audience

● Prior experience working with a remote or international leadership team (e.g., reporting to a manager in a different country)