General Manager – Northern Virginia
JETSET Pilates is a modern, music-driven Pilates brand redefining the boutique fitness experience.
The General Manager is responsible for the overall success of the studio, leading a high-performing team while driving operational excellence, membership growth, and an exceptional client experience. This is a hands-on leadership role that combines business management with active instruction and community engagement.
General Managers are expected to complete the JETSET Instructor Training Academy Program, teach an average of 6-8 eight classes per week, and maintain an active in-studio presence during a minimum of 25 class times per week.
Key Responsibilities
Leadership & Team Development
-
Lead, coach, and develop instructors and Studio Leads.
-
Recruit and onboard new team members as needed.
-
Provide consistent feedback and conduct regular performance conversations.
-
Foster an engaging and accountable team culture.
-
Identify and develop future leaders through coaching, mentorship, and succession planning.
Studio Operations & Member Experience
-
Own daily studio operations.
-
Ensure exceptional hospitality and client experience.
-
Manage class & staffing schedules.
-
Oversee day-to-day facility operations, ensuring the studio remains clean, safe, stocked, well-maintained, and consistently aligned with brand standards.
-
Resolve client concerns promptly.
-
Continuously evaluate and improve operational processes to increase efficiency and consistency.
Sales & Business Performance
-
Own studio performance across memberships, utilization, retention, payroll, revenue, and expenses.
-
Analyze KPIs and implement action plans.
-
Develop and execute strategies to improve member retention, utilization, referrals, and recurring revenue.
-
Coach team members on consultative selling, membership upgrades, renewals, and client retention.
Community Engagement
-
Build relationships within the local community.
-
Develop ongoing community partnerships that drive awareness, referrals, member engagement, and long-term growth.
-
Support social media and community partnerships.
-
Represent JETSET as a brand ambassador.
Financial & Business Partnership
-
Monitor financial performance.
-
Provide regular business updates to ownership.
-
Recommend operational improvements.
-
Ensure accountability for profitability, payroll management, expense control, and overall studio performance.
SUCCESS IN THIS ROLE
You’ll be successful in this role if you:
-
Are energized by growing memberships and creating an experience that keeps clients engaged and coming back.
-
Enjoy coaching, motivating, and developing a high-performing team.
-
Take genuine pride in delivering exceptional hospitality and creating a welcoming client experience.
-
Are results-driven and comfortable taking ownership of financial and operational performance.
-
Value consistency, efficiency, and attention to detail in maintaining a polished, brand-aligned studio.
GROWTH OPPORTUNITIES
As JETSET continues to expand, General Managers may have opportunities to mentor new leaders, support new studio openings, oversee multiple studios, and advance into multi-unit leadership roles.
WHAT WE'RE LOOKING FOR
-
3+ years of operations or general management experience, ideally in boutique fitness, hospitality, or a luxury membership-model consumer service environment
-
Proven track record of building and leading high-performing teams — ideally across multiple locations or in a pre-opening context
-
Demonstrated self-starter with an entrepreneurial spirit — you take initiative, solve problems proactively, and thrive in environments where the playbook is still being written
-
Strong sales instincts with experience driving revenue targets and coaching others to do the same
-
Highly analytical — comfortable building reports, interpreting data, and making decisions backed by metrics
-
Exceptional organizational skills with the ability to manage competing priorities without losing momentum or attention to detail
-
Outstanding communicator who genuinely connects with people and makes every client and team member feel seen and valued
-
Hands-on experience in a fitness instruction or coaching capacity is strongly preferred
-
Passion for community building and an understanding of the local wellness, fitness, and hospitality community is strongly preferred.
REQUIREMENTS
-
Ability to commit to travel for a 5-day instructor training at one of our Regional Training & Support Centers
-
Ability to stand and move throughout the studio for extended periods.
-
Ability to lift up to 30 pounds.
-
Flexible availability, including the ability to work mornings, evenings, weekends, and holidays as business needs require.
COMPENSATION & BENEFITS
-
Paid time off (PTO)
-
Complimentary or discounted JETSET Pilates classes
-
Professional development opportunities
*Additional benefits—including health insurance, retirement plans, and other perks—may be offered depending on the studio location
Skills
As published by lever
Resume/CV, Full name, Email, Phone, Current location, Current company, LinkedIn URL, Twitter URL, Portfolio URL, Other website, Instagram URL