General Manager - Residential

Strategic & Financial Management

• Monitor and report on revenue, expenses, rent collection, and occupancy rates.
• Implement data-driven decision-making using KPIs.
• Collaborate with Revenue Manager to align property performance with portfolio goals.
• Forecast financial trends and adjust strategies to reduce vacancy and turnover.
• Improve revenue margins through renewal performance and expense control.
• Manage leasing expense budgets and ensure timely bill payments.

Marketing

• Partner with Marketing to develop campaigns tailored to submarket trends.
• Oversee listing and advertising of vacant units with accurate visuals.
• Use digital platforms and analytics to boost lead generation and conversions.
• Conduct market and product comp surveys; present findings in pricing calls.
• Recommend competitive pricing to Revenue Manager.
• Maintain broker relationships to support leasing velocity.
• Supervise leasing activities and review marketing channels for accuracy.

Team Leadership

• Foster a culture of accountability and performance excellence.
• Partner with HR for recruitment and employee development.
• Create succession plans and career pathways for high-potential staff.
• Manage onsite work schedules and training programs.
• Conduct regular staff meetings and performance evaluations.
• Administer disciplinary actions with HR support.
• Ensure compliance with employment regulations.

CUstomer Service

• Set and uphold high standards of customer service.
• Maintain open lines of communication with residents through multiple channels (email, phone, portals).
• Monitor survey and online review satisfaction trends and adjust services or amenities accordingly.
• Monitor and respond to resident feedback and complaints.
• Collaborate with Facilities to ensure service excellence.

Administrative Responsibilities

• Ensure consistent adherence to company policies by onsite staff.
• Update resident deposit audits and post security deposits promptly.
• Coordinate with Facilities and Construction to minimize turn time.
• Use tech platforms for maintenance tracking and resident communication.
• Analyze performance reports and respond accordingly.
• Stay informed on legal considerations and local ordinances.
• Maintain landscaping and curb appeal standards.
• Conduct regular property inspections.