Group Chief Marketing Officer

About Medetone

Medetone is a dynamic and fast-growing online pharmacy that prioritises customer care and innovation in healthcare delivery. We are committed to providing customers a seamless, safe, and efficient service. We offer prescription medications, over-the-counter products, and personalised healthcare services.

Base salary: Up to 450,000 AED per year

Role overview

We’re seeking an experienced and visionary Chief Marketing Officer to join our senior leadership team on-site in Dubai. Reporting directly to the CEO, the CMO will be a strategic partner.

You will drive measurable business growth through OOH marketing, PR campaigns, and performance marketing, aligning with our rapid expansion across the UK, Europe and Dubai. You will play a critical role in leveraging AI in marketing and growth strategies, increasing market share, building brand awareness, and leading community engagement initiatives.

Key responsibilities

• Growth strategy & leadership: Shape and implement a comprehensive growth strategy aligned with business objectives, driving customer acquisition, revenue growth, and market expansion.
• Integrated campaign management: Lead the execution of multi-channel campaigns across PR, OOH, and digital platforms, ensuring consistent messaging and measurable performance.
• Brand & PR leadership: Develop and execute brand strategy, managing public relations and media outreach to strengthen brand positioning and visibility.
• Community & market expansion: Drive initiatives that build and engage communities through partnerships, sponsorships, and strategic activations.
• Performance marketing & analytics: Oversee performance marketing initiatives, ensuring campaigns are data-driven and AI optimised.
• Cross-functional leadership: Collaborate with internal teams across product, operations, and leadership to align growth initiatives with broader business goals.

Requirements

Must have

• Proven experience in public relations, branding, and out-of-home (OOH) campaigns
• Strong background in performance marketing and advertising
• Demonstrated success in launching campaigns that increased market share for the company
• Experience building and engaging communities through partnerships and activations
• Minimum 10+ years of senior marketing or growth leadership experience
• Experience leveraging AI in marketing and growth strategies

Technical skills

• Experience across digital marketing platforms and advertising channels
• Strong understanding of creative tools and marketing technologies
• Expertise in brand development and campaign execution

Leadership & soft skills

• Proven ability to lead cross-functional teams
• Strong management, communication, and decision-making skills
• Highly driven, confident, and adaptable in fast-paced environments

Nice to have

• Background in healthcare, wellness, or e-commerce industries

Benefits

Why work with us?

At Medetone, we are committed to creating a dynamic, innovative workplace where every team member has the opportunity to make a real impact. You’ll be joining a rapidly growing company and working alongside a hardworking and talented team that’s at the forefront of healthcare innovation, with the chance to contribute to exciting projects that are transforming patient care.

What we offer

• Access to cutting-edge technology and tools to support your work
• Competitive salary
• A collaborative and inclusive team culture
• Pension scheme
• Employee discounts on our healthcare products
• Opportunities for personal and professional development within a forward-thinking company

This is a unique opportunity for a strategic and results-oriented marketing professional to make a significant impact in a fast-growing healthcare organisation. If you’re ready to lead and drive excellence, we’d love to hear from you!